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I’m sure all of us in online marketing have gotten The Question from friends and family:

“So, how do I get my website to show up higher on Google?”

RKG provides SEM services, but the SEO/SEM distinction is lost on folks outside the industry. Though we don’t sell SEO advice, we still have a decent understanding of natural search best practices. But trying to explain SEO from the ground up to favorite Cousin Jay or dear friend Annie’s-husband-Peter is daunting and time-consuming.

Here’s my new favorite response to The Question:

“Google provides a great free tutorial called Search Engine Optimization Starter Guide. Read it carefully, then I’d be happy to answer any specific questions afterwards.”

Google’s Search Engine Optimization Starter Guide. A great resource for beginners. Thanks, Google.

google-seo

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Comments

  1. Automated Seo, February 12, 2009:

    The article was very informative and I hope that I will get such good article in future also. I often read your articles and will also read in future. But what do you think about automated seo?

  2. Peter Hanaway, March 1, 2009:

    Alan, you’re the best. Not only do you give me more great input in 15 minutes than I’ve found on my own in 3 months, but then you post this very useful link, and even mention me in your blog.

    Thanks so much!

    dear friend Annie’s-husband-Peter

  3. iimiss.com, December 16, 2009:

    When chief amid these two options the a lot of accordant catechism to ask yourself is how abundant time do you accept to advance in SEO

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  • Lance: George - Thanks so much for the interview and the kind words. Jake - We have seen the gains from our tests hold up. But I am sensitive to...
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  • Lance: Brilliant post, George. Here’s hoping things pan out this way and everyone wins.

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