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Alan Rimm-Kaufman

Google Analytics Blinders?

Title: Google Analytics Blinders?
URL: http://www.rimmkaufman.com/rkgblog/2008/12/09/ga-blinders/
Printed: March 19, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Interesting observation from Kevin Hillstrom at MineThatData about GA’s pervasiveness, emphasis mine:

Many companies cannot afford tools from the big vendors, so they work with Google Analytics. An entire generation of web analytics experts are being trained by Google to analyze business exactly the way Google wants your business to be analyzed…

GA is a great piece of free software, and it covers all the important metrics. Nonetheless…

ga

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Comments

  1. Kevin Hillstrom, December 10, 2008:

    It is a great piece of software, and it is free, and all of that is wonderful, a blessing!

    But sometimes you step back, and view the world from a different angle, and you’re surprised by what you observe.

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