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Date Archive: December 2008

Who’s an SEM Expert?

With all the bluster out there, how is one to tell the experts from the amateurs?

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AMZN: Ops Excellence

Amazon’s fufillment system is mind-bogglingly good. So good, I only notice it when buying elsewhere.

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More isn’t always Better

The engines would have you believe that spending more on online advertising makes sense for every retail chain. We recommend caution.

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Quirky Sunday Links

Quirky and wonderful.

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What Eight Hundred Billion Dollars Looks Like

My pro-rata portion of the proposed $800b stimulus plan is $2,650. Yours is, too.

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Click Volume Versus Click Profitability In Pay-Per-Click Bidding

Can you bid more than your target efficiency and make it up in volume? Often, no.

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Fraudulent Marketing

Check sign-up scams should be illegal.

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Thanks for the Gift!

If you sent me this conversation starter, let me know!

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YahooCash4Idiots

We’ve complimented Google here before on their efforts to improve their content network. It it nice these changes are beginning to be noticed by the get-rich-quicksters too.

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Tip: Recovering Files After Windows “Blue Screen Of Death” Boot Failure

The Linux Recovery disk method worked great when a home computer bluescreened.

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Early Read on Google’s New Mobile Phone Network Setting

Google’s New Mobile Device Network Distribution Setting - Should We Care?

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DMA Search Engine Marketing Certification Program: Audit Your Paid Search Campaigns

If you’re interested in auditing your paid search campaigns but haven’t the time to do it yourself, give my colleague Ryan Gibson a call at (434) 970-1010.

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Merry Christmas, Mike Ullman

We’d welcome JCP customer relations to our blog to describe how to reach JCP customer service.

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Google Analytics Blinders?

“An entire generation of web analytics experts are being trained by Google to analyze business exactly the way Google wants your business to be analyzed.”

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Shop.org: 51% retailers surveyed report higher sales in November 2008 vs. November 2007

Some retailers are having a very very tough time. Other retailers are seeing growth. The situation is quite mixed.

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Reader’s Choice: Favorite Interviews

The fourth and final installment in our Most Read posts series.

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Wordle

Wordle scans your site and creates a tag cloud.

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Online Retail Stats: CyberMonday 2008 vs. 2007

One day isn’t an entire retail season, but I thought it interesting to compare CyberMonday 2008 to 2007.

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Recent Comments

  • George Michie: Happy New Year, John. Market Motive is a good place to start. Keep a close eye on other good blogs: ours, SearchEngineLand, ClickZ....
  • john: Hi George and Happy New Year. I work for large Company who created a new SBU of New Media Specialists, basically resellers of Google And...
  • George Michie: Shelley, I hear you! We had a candidate who listed HTML as a proficiency on her resume. When pressed for specifics she said:...
  • Erin: Actually, I am always wondering this about myself. I surprise myself by what I know, but I don’t feel super confident about my...
  • Shelley Ellis: I like the sports analogy. My husband was a baseball coach for years and I still get tickled thinking about the time a mom told him...
  • AJ @ Web Domains, UK: I think the problem is spamming scripts are being written that target prominent blogging/comments systems such as Movable...
  • Debra Askanase: Hi Alan, Thanks for the quick overview. Just want to point out that the Wufoo outgoing link actually connects to Survey Monkey....
  • George: Vijay, that’s the best idea I’ve heard in months! Rick, your point is well-taken. It’s really noisy, and for many retail...
  • Alan: You can use this toy model in any channel where you can sales definitively tie sales back to an advertisement or promotion using a tracking...
  • Patrick: Nice model. What I’m wondering however is what type of net sales you should include. I believe these should be the sales resulting...
  • Vijay R: With mobile phones being ubiquitous, why not use them as a channel to measure effect of online on offline sales? For instance, offer a...
  • George: Not all of our clients do think this way. Many do, but others are more concerned about share of voice, and the trappings of a good program....
  • Jim Novo: George, I have to ask the same question I asked Alan on his “melons” post - how do we get people to care about profits? Every...
  • Rick Galan: Even doing specific geo-targeted tests really don’t get us all of the way there though. There is so much fluctuation in consumer...
  • Andrew: $800 billion is perhaps “only” 5% of GDP, but it exceeds all of the federal government’s other (individual) outlays....

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