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Date Archive: December 2008

Who’s an SEM Expert?

With all the bluster out there, how is one to tell the experts from the amateurs?

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AMZN: Ops Excellence

Amazon’s fufillment system is mind-bogglingly good. So good, I only notice it when buying elsewhere.

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More isn’t always Better

The engines would have you believe that spending more on online advertising makes sense for every retail chain. We recommend caution.

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Quirky Sunday Links

Quirky and wonderful.

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What Eight Hundred Billion Dollars Looks Like

My pro-rata portion of the proposed $800b stimulus plan is $2,650. Yours is, too.

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Click Volume Versus Click Profitability In Pay-Per-Click Bidding

Can you bid more than your target efficiency and make it up in volume? Often, no.

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Fraudulent Marketing

Check sign-up scams should be illegal.

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Thanks for the Gift!

If you sent me this conversation starter, let me know!

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YahooCash4Idiots

We’ve complimented Google here before on their efforts to improve their content network. It it nice these changes are beginning to be noticed by the get-rich-quicksters too.

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Tip: Recovering Files After Windows “Blue Screen Of Death” Boot Failure

The Linux Recovery disk method worked great when a home computer bluescreened.

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Early Read on Google’s New Mobile Phone Network Setting

Google’s New Mobile Device Network Distribution Setting – Should We Care?

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DMA Search Engine Marketing Certification Program: Audit Your Paid Search Campaigns

If you’re interested in auditing your paid search campaigns but haven’t the time to do it yourself, give my colleague Ryan Gibson a call at (434) 970-1010.

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Merry Christmas, Mike Ullman

We’d welcome JCP customer relations to our blog to describe how to reach JCP customer service.

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Google Analytics Blinders?

“An entire generation of web analytics experts are being trained by Google to analyze business exactly the way Google wants your business to be analyzed.”

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Shop.org: 51% retailers surveyed report higher sales in November 2008 vs. November 2007

Some retailers are having a very very tough time. Other retailers are seeing growth. The situation is quite mixed.

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Reader’s Choice: Favorite Interviews

The fourth and final installment in our Most Read posts series.

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Wordle

Wordle scans your site and creates a tag cloud.

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Online Retail Stats: CyberMonday 2008 vs. 2007

One day isn’t an entire retail season, but I thought it interesting to compare CyberMonday 2008 to 2007.

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Recent Comments

  • Mark Ballard: Cory, I don’t see this as an SEO v. PPC issue. The core of my argument is that CTRs are lower primarily due to misleading...
  • Cory Grassell: What are your thoughts on stats that suggest consumers are more apt to click on organic search results than PPC results? As a...
  • George Michie: Kevin, Marc, thanks for your comments. Help is coming, but not the solution. There are a number of instances when the CTR on the...
  • Marc Adelman: George, You have been an advocate of “the advanced control option” for years now. Depressing right YEARS! Eh…listen...
  • Kevin Hill: Is what they really need is a fourth match type. Here’s google’s help documentation on broad match: This is the default...
  • Kevin Micalizzi, Dimdim Web Conferencing: Jim (& George)- We still offer a free version of Dimdim. Just click Sign Up Now at the top of the...
  • Tomas: indeed, i can’t talk about it either… :)
  • Philip Price: Thank you for the RegHack, it worked for me, tho at first when i made the reg file with the information i copied from above i also...
  • George Michie: Sorry Jim, this post was written in 2007. Apparently some of those products are gone.
  • Jim: Hey, I checked two products like dimdim and cutepdf but none is free. What are you talking about free and open source?
  • George Michie: If they keep hearing the same message, and seeing evidence in the data to back it up, something will have to give. There is hope on...
  • Tomas: I’ve been having the same argument with Google for months now and in the end there does seem to be a feature in the algorithm that...
  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....

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