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Date Archive: October 2008

Google Provides More Details On Quality Score. Nope.

“We’ll allow an ad that meets the quality threshold to appear above the search results even if it has to jump over other ads to do so. “

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Fast-Response Paid Search: J. Crew and Michelle Obama

J. Crew responds to the Tonight Show.

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The PPC Buying Cycle: Buyer Beware

The Buying Cycle is used by some as an excuse for overspending on general keywords. It’s a lovely theory, but we thought it was high time to take another look at whether the data supports it.

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Google Now Displaying SKUs in Paid Results

Helpful or harmful to users and advertisers?

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Sequoia’s “RIP” Powerpoint

Sequoia Capital’s powerpoint on the economic crisis, allegedly leaked.

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Find And Fix Your Inbound 404s

Allowing inbound links to fail on nonexistent pages is a marketing crime.

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Do Dancing Skeletons Sell More Mortgages?

I don’t get it.

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Walmart.com Runs Obama & McCain Videos

Walmart.com is promoting Obama and McCain videos from the homepage.

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A Prisoner’s Dilemma? PPC Advertising During The Current Financial Crisis

Irrational over-bidding helps none of us, except Google.

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OpenSQL Camp, Nov 14-16 2008, Charlottesville VA

If advanced database topics quicken your pulse, check out OpenSQL Camp.

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PPC Strategy During The Current Financial Crisis

Considering the perspective of paid search advertising, how should online advertisers be responding to the crisis on Wall Street?

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Our Inc 500 Brothers?

Our business is going really well thanks to our great clients. But looking at some other folks included in our category makes me shake my head in amazement…er something.

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Recent Comments

  • George Michie: Happy New Year, John. Market Motive is a good place to start. Keep a close eye on other good blogs: ours, SearchEngineLand, ClickZ....
  • john: Hi George and Happy New Year. I work for large Company who created a new SBU of New Media Specialists, basically resellers of Google And...
  • George Michie: Shelley, I hear you! We had a candidate who listed HTML as a proficiency on her resume. When pressed for specifics she said:...
  • Erin: Actually, I am always wondering this about myself. I surprise myself by what I know, but I don’t feel super confident about my...
  • Shelley Ellis: I like the sports analogy. My husband was a baseball coach for years and I still get tickled thinking about the time a mom told him...
  • AJ @ Web Domains, UK: I think the problem is spamming scripts are being written that target prominent blogging/comments systems such as Movable...
  • Debra Askanase: Hi Alan, Thanks for the quick overview. Just want to point out that the Wufoo outgoing link actually connects to Survey Monkey....
  • George: Vijay, that’s the best idea I’ve heard in months! Rick, your point is well-taken. It’s really noisy, and for many retail...
  • Alan: You can use this toy model in any channel where you can sales definitively tie sales back to an advertisement or promotion using a tracking...
  • Patrick: Nice model. What I’m wondering however is what type of net sales you should include. I believe these should be the sales resulting...
  • Vijay R: With mobile phones being ubiquitous, why not use them as a channel to measure effect of online on offline sales? For instance, offer a...
  • George: Not all of our clients do think this way. Many do, but others are more concerned about share of voice, and the trappings of a good program....
  • Jim Novo: George, I have to ask the same question I asked Alan on his “melons” post - how do we get people to care about profits? Every...
  • Rick Galan: Even doing specific geo-targeted tests really don’t get us all of the way there though. There is so much fluctuation in consumer...
  • Andrew: $800 billion is perhaps “only” 5% of GDP, but it exceeds all of the federal government’s other (individual) outlays....

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