Date Archive: October 2008
Google Provides More Details On Quality Score. Nope.
| Title: | Google Provides More Details On Quality Score. Nope. |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/31/quality-score-explained/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 31, 2008
- 3 comments
“We’ll allow an ad that meets the quality threshold to appear above the search results even if it has to jump over other ads to do so. “
read more...Fast-Response Paid Search: J. Crew and Michelle Obama
| Title: | Fast-Response Paid Search: J. Crew and Michelle Obama |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/29/fast-response-ppc-j-crew-and-michelle-obama/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 29, 2008
- 5 comments
J. Crew responds to the Tonight Show.
read more...The PPC Buying Cycle: Buyer Beware
| Title: | The PPC Buying Cycle: Buyer Beware |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/28/ppc-buying-cycle/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 28, 2008
- 15 comments
The Buying Cycle is used by some as an excuse for overspending on general keywords. It’s a lovely theory, but we thought it was high time to take another look at whether the data supports it.
read more...Google Now Displaying SKUs in Paid Results
| Title: | Google Now Displaying SKUs in Paid Results |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/27/adwords-plusbox/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 27, 2008
- 11 comments
Helpful or harmful to users and advertisers?
read more...Sequoia’s “RIP” Powerpoint
| Title: | Sequoia’s “RIP” Powerpoint |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/27/sequoias-rip-powerpoint/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 27, 2008
- 0 comments
Sequoia Capital’s powerpoint on the economic crisis, allegedly leaked.
read more...Find And Fix Your Inbound 404s
| Title: | Find And Fix Your Inbound 404s |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/23/find-and-fix-your-inbound-404s/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 23, 2008
- 2 comments
Allowing inbound links to fail on nonexistent pages is a marketing crime.
read more...Do Dancing Skeletons Sell More Mortgages?
| Title: | Do Dancing Skeletons Sell More Mortgages? |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/21/dancing-skeletons/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 21, 2008
- 6 comments
I don’t get it.
read more...Walmart.com Runs Obama & McCain Videos
| Title: | Walmart.com Runs Obama & McCain Videos |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/20/election-2008/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 20, 2008
- 0 comments
Walmart.com is promoting Obama and McCain videos from the homepage.
read more...A Prisoner’s Dilemma? PPC Advertising During The Current Financial Crisis
| Title: | A Prisoner’s Dilemma? PPC Advertising During The Current Financial Crisis |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/20/prisoner-dilemma/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 20, 2008
- 6 comments
Irrational over-bidding helps none of us, except Google.
read more...OpenSQL Camp, Nov 14-16 2008, Charlottesville VA
| Title: | OpenSQL Camp, Nov 14-16 2008, Charlottesville VA |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/19/opensql-camp-nov-14-16-2008-charlottesville-va/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 19, 2008
- 0 comments
If advanced database topics quicken your pulse, check out OpenSQL Camp.
read more...PPC Strategy During The Current Financial Crisis
| Title: | PPC Strategy During The Current Financial Crisis |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/07/ppc-strategy-during-financial-crisis/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 7, 2008
- 12 comments
Considering the perspective of paid search advertising, how should online advertisers be responding to the crisis on Wall Street?
read more...Our Inc 500 Brothers?
| Title: | Our Inc 500 Brothers? |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/06/affiliate-commissions/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 6, 2008
- 7 comments
Our business is going really well thanks to our great clients. But looking at some other folks included in our category makes me shake my head in amazement…er something.
read more...