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Alan Rimm-Kaufman

How Aggressively Should You Bid In Paid Search? (3 min video)

Title: How Aggressively Should You Bid In Paid Search? (3 min video)
URL: http://www.rimmkaufman.com/rkgblog/2008/09/15/setting-a2s-target/
Printed: February 9, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

How aggressively should you bid on your paid search ads?

Here’s a fast three minute video with some advice.

The video mentions the “Square Root Rule”. Here’s a blog post about that model, and here’s a free Excel spreadsheet implementing the model.

Also, here’s a link to part 1 in the same series, How To Compute Smart PPC Bids (3 min video).

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