| Title: | How Aggressively Should You Bid In Paid Search? (3 min video) |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/15/setting-a2s-target/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 15, 2008
- 9 comments
How aggressively should you bid on your paid search ads?
Here’s a fast three minute video with some advice.
The video mentions the “Square Root Rule”. Here’s a blog post about that model, and here’s a free Excel spreadsheet implementing the model.
Also, here’s a link to part 1 in the same series, How To Compute Smart PPC Bids (3 min video).
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