RKG Logo 434-978-4300

How aggressively should you bid on your paid search ads?

Here’s a fast three minute video with some advice.

The video mentions the “Square Root Rule”. Here’s a blog post about that model, and here’s a free Excel spreadsheet implementing the model.

Also, here’s a link to part 1 in the same series, How To Compute Smart PPC Bids (3 min video).

If you like this post, consider subscribing to our RSS feed. You can also have new posts sent to you via email.


Related Posts

Your Comment

Tags

RKG Tags: , ,

Technorati Tags: , ,

Trackback

http://www.rimmkaufman.com/rkgblog/2008/09/15/setting-a2s-target/trackback/

Blogs Citing This Post

  1. Pingback: SearchCap: The Day In Search, September 15, 2008 on September 15, 2008
  2. Pingback: SEM News: SearchCap: The Day In Search, September 15, 2008 - Search Engine Marketing on September 15, 2008
  3. Pingback: SearchCap: The Day In Search, September 15, 2008 | Talk SEO on September 15, 2008
  4. Pingback: SearchCap: The Day In Search, September 15, 2008 - SeoAlchemist - How to make gold with SEO. on September 17, 2008
  5. Pingback: Search Engine Optimization » Blog Archive » SearchCap: The Day In Search, September 15, 2008 on September 19, 2008
  6. Pingback: PPC Strategy During The Current Financial Crisis on October 7, 2008
  7. Pingback: Online Retail Sales Stats: Consumers Buying But Spending Less on November 3, 2008
  8. Pingback: Reader’s Choice: Best Articles About Paid Search on November 21, 2008
  9. Pingback: searchenginemarketingvox » Blog Archive » SearchCap: The Day In Search, September 15, 2008 on February 18, 2009

Email Updates

Categories

Recent Comments

  • Nancy Kast: J.C. Penney –I am writing about your billing and online services. I have been receiving calls saying my bill is not paid. My...
  • Marc Adelman: George, Thanks for sharing this data. From an online buzz perspective, Bing is making a big splash. Everyone is talking about it....
  • George Michie: Hi Dennis, I’m not a lawyer, so take anything I say on this with a grain of salt (and please don’t sue us if we’re...
  • survey online: unfortunatelly i have to say that Google tools are the easiest survey web
  • Dennis Yu: Alan, We’ve had several C&D’s sent to us for seemingly innocuous issues. One of our casual dining clients bid on a...
  • George Michie: Hi Vivek, Haven’t had time to put together a full update, but I did take a look at the numbers. No material gains in market...
  • Karridy: You should checkout ClickPath’s call to KW tracking.
  • Vivek: George, really enjoying reading about the analysis you guys do. Was wondering if you have an update on this given a couple more weeks have...
  • Vicki Swaim: Dear Mr.Ullman, I hope you can help me with my problem. I ordered a TV stand the end of April that was advertised as a close out item....
  • Luke: It’s a shame we live in such a litigious society. Why should we have to set up an association? Surely we can prevent senseless...
  • George Michie: Josh, we have had shots fired over our bow and our client’s in the past. Usually responsible companies are reasonable about...
  • Ryan: Ok, George, I’m sufficiently scared… Thanks… :-) Incidentally, are there any trademark resources (other than Google...
  • Josh: We have run into trademark issues for several clients, although it has so far been a matter of trying to make “fair use” of a...
  • Mike: THANK YOU! I love you man!! :)
  • Matthew: Francis, We’ve likewise seen the “A-List” phenomenon in the past. Perhaps with Bing.com, there won’t be anymore of...

Blog Stats

  • Posts: 871
  • Words: 392,916
  • Comments: 2,079

Administration