Date Archive: September 2008
Why Position Bidding Wastes Money
| Title: | Why Position Bidding Wastes Money |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/30/position-bidding/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 30, 2008
- 11 comments
Happy with your position crawling bid system? Find out why it is undoubtedly leaving money on the table.
read more...Will Local PPC ads Destroy the National ads?
| Title: | Will Local PPC ads Destroy the National ads? |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/29/local-search/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 29, 2008
- 4 comments
Could wide-spread adoption geo-targeted advertising spell doom for online marketers? If brick and mortar stores start channeling resources towards local search, might “national” advertisers be outbid to the point of extinction?
read more...Are Branding and Direct Marketing that different?
| Title: | Are Branding and Direct Marketing that different? |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/26/ppc-branding/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 26, 2008
- 4 comments
Branding and Direct Marketing are different beasts, for sure. But aren’t they both geared towards generating ROI in the long run?
read more...Stats: Online Shopping More-Or-Less Steady During Current US Financial Crisis
| Title: | Stats: Online Shopping More-Or-Less Steady During Current US Financial Crisis |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/25/financial-crisis/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 25, 2008
- 6 comments
We do not observe broad weakness in online sales.
read more...Early Read on Google’s Quality Score Changes
| Title: | Early Read on Google’s Quality Score Changes |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/23/google-quality-score-changes-early-results/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 23, 2008
- 10 comments
Google released their Quality Score Changes early last week. Based on early results, we’re seeing minimal effects.
read more...You Read It Here First: Google Partners With GE
| Title: | You Read It Here First: Google Partners With GE |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/22/you-read-it-here-first-google-partners-with-ge/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 22, 2008
- 0 comments
Last week came the real GE/Google energy announcement.
read more...Learn Practical Dayparting Tips at SMX East
| Title: | Learn Practical Dayparting Tips at SMX East |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/22/learn-practical-dayparting-tips-at-smx-east/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 22, 2008
- 0 comments
If you’ll be at SMX East October 6-8, we’d love to meet up at the show.
read more...Akismet Fights Blog Comment Spam
| Title: | Akismet Fights Blog Comment Spam |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/21/akismet-fights-blog-comment-spam/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 21, 2008
- 6 comments
Our blog just crossed the 100,000 mark on spam blog comments.
read more...How To Export Starred Items From Google Reader Into HTML
| Title: | How To Export Starred Items From Google Reader Into HTML |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/19/google-reader-export-starred-posts/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 19, 2008
- 11 comments
Posting my solution on how to export starred posts from Google Reader.
read more...Security Tip: Never Display Fatal Stack Traces To Users
| Title: | Security Tip: Never Display Fatal Stack Traces To Users |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/19/security-tip-never-display-fatal-stacktraces-to-users/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 19, 2008
- 0 comments
Never send fatal errors to outside world.
read more...Avast Ye Scurvy Dogs
| Title: | Avast Ye Scurvy Dogs |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/18/talk-like-a-pirate/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 18, 2008
- 1 comment
Online retailers seeking the elusive Pirate demographic can use a free English-to-Pirate site translation service.
read more...NYT article: “Ambient Awareness”
| Title: | NYT article: “Ambient Awareness” |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/17/ambient-awareness/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 17, 2008
- 1 comment
“Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting.”
read more...How Aggressively Should You Bid In Paid Search? (3 min video)
| Title: | How Aggressively Should You Bid In Paid Search? (3 min video) |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/15/setting-a2s-target/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 15, 2008
- 9 comments
Here’s a three minute video with some advice on how aggressively to bid in paid search.
read more...Yes, I’m Human. No, I Can’t Decode YouTube Captchas.
| Title: | Yes, I’m Human. No, I Can’t Decode YouTube Captchas. |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/15/illegible-captchas/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 15, 2008
- 3 comments
Today’s pet peeve: illegible captchas.
read more...PPC Musings Via NPR: Chrome, UAL Bankruptcy, and the Freddie/Fannie Bailout
| Title: | PPC Musings Via NPR: Chrome, UAL Bankruptcy, and the Freddie/Fannie Bailout |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/09/npr-stories/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 9, 2008
- 6 comments
Driving in this morning, three stories on NPR caught my ear as having a paid search angle.
read more...PPC Bidding: Requirement #4: Ad level bidding
| Title: | PPC Bidding: Requirement #4: Ad level bidding |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/08/ad-level-bidding/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 8, 2008
- 7 comments
This is part 4 in a series on the required attributes/capabilities of a PPC bidding platform.
read more...Join the Rimm-Kaufman Group at the Shop.org Annual Summit
| Title: | Join the Rimm-Kaufman Group at the Shop.org Annual Summit |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/04/join-the-rimm-kaufman-group-at-the-shoporg-annual-summit/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 4, 2008
- 0 comments
Are you headed to the Shop.org Annual Summit next week? We’re participating and would be happy to meet up at the show.
read more...Chrome: Strong Out Of The Gate
| Title: | Chrome: Strong Out Of The Gate |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/03/chrome-review/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 3, 2008
- 3 comments
I’ve been using Google’s new browser for a day and a half now. I like it.
read more...9 Keys to Successful Day-Parting
| Title: | 9 Keys to Successful Day-Parting |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/02/day-parting/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 2, 2008
- 10 comments
In case you missed it, this was posted yesterday on the Search Marketing Blog Searchengineland.
read more...What Google Chrome Means To Retailers: Early Thoughts From Reading The Comic
| Title: | What Google Chrome Means To Retailers: Early Thoughts From Reading The Comic |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/09/02/what-google-chrome-means-to-retailers-early-thoughts-from-reading-the-comic/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 2, 2008
- 5 comments
In the next few days, Google will release an open source browser named Chrome.
read more...