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Over all our clients in aggregate, in July 2008 Google received 80% of our clients’ ad dollars. Yahoo received 15%. Microsoft received 5%.

Put another way, Google continues to control over five times the paid search market share of Yahoo.

Remarkable how stable these aggregate percentages are, despite continuous change in underlying data as our agency launches new clients, clients shift strategy, summer moves toward fall, etc. A Law of Large Numbers effect, clearly.

For full details, see June 2008 Google, Yahoo, Microsoft Paid Search Market Share.

summer watermelons

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  1. Giornale, August 3, 2008:

    bel blog…peccato che in italiano non ne esistano!

  2. Kirk Ward, August 12, 2008:

    Put another way … Yahoo controls over three times as much search as Microsoft. No wonder they want to do a takeover.

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  • George Michie: Art, your observations about negatives are very interesting. Hopeful the selection bias will get people to read before they click,...
  • George Michie: John E., thanks for stopping by! You make an excellent point over as SEL, but I think what will happen is a positive selection bias....
  • John: I too am concerned about the long tail effect. Users are going to have to “wade” through competing websites to find anything...
  • John Ellis: As a paid search marketer, I am little concerned about the long-tail effect. Hopefully, I am wrong. FYI – See my thoughts here:...
  • Jc: Yeah when you’re talking about Google, they already have a large set of randomly sampled statistics on user behavior from their tests...
  • Art: Here are some observations I have so far. 1. Example: In my daycare campaign I have “jobs” as a negative phrase match keyword. When I do a...
  • George Michie: Dale, it will be fascinating to see how this plays out. I have to believe that it won’t result in a greater propensity for...
  • George Michie: Another interesting possibility: If users no longer scroll, but “just keep typing” does that mean that the click volume...
  • Dale Stokdyk: For me, it’s hard to believe the 3 second rule is enough — in my gut, I suspect impressions will increase. Also, I...
  • George Michie: Great point, JC, They made the comment during the press conference that they think* users will conduct more searches around the...
  • Jc: I think it will be very interesting what will happen to impressions and CTR. Based on the assumption that whatever Google does increases their...
  • George Michie: Dale it’s a great question. I wonder what fraction of searches actually happen from Google.com vs toolbars vs an iGoogle...
  • Dale Stokdyk: George, I use the Google Search Bar 99% of the time — I wonder about others? Was fascinating to watch the search results change...
  • George Michie: :-) Somewhat less so…Yahoo?…don̵ 7;t get me started :-)
  • Jc: Now my question is, do you share the same level of faith about Bing? Haha.

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