Date Archive: August 2008
Google Squashing Sarah Palin Ads?
| Title: | Google Squashing Sarah Palin Ads? |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/08/30/google-squashing-sarah-palin-ads/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 30, 2008
- 9 comments
As a citizen, I’m pleased to see the Palin paid results free of crass commercialism, partisan attacks, and sleazy picture sites. But I wonder: why are those ads not there today?
read more...Sarah Palin
| Title: | Sarah Palin |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/08/29/sarah-palin/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 29, 2008
- 2 comments
Sarah Palin ads on AdWords.
read more...How To Compute Smart PPC Bids (3 min video)
| Title: | How To Compute Smart PPC Bids (3 min video) |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/08/29/ppc-bid-formula/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 29, 2008
- 8 comments
Our advice on setting rational PPC bids.
read more...Client Summit Success!
| Title: | Client Summit Success! |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/08/26/client-summit/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 26, 2008
- 2 comments
A big public “Thank You!” to all our clients who made our Client Summit a smashing success!
read more...Google Quality Score Update: First-Page-Bid Guidance Will Drive Up CPCs
| Title: | Google Quality Score Update: First-Page-Bid Guidance Will Drive Up CPCs |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/08/25/google-first-page-bid/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 25, 2008
- 16 comments
At RKG, we follow a bid-to-economics strategy, because this approach generates greater profits for our clients.
read more...Zappos Sells Computers
| Title: | Zappos Sells Computers |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/08/22/zappos-computers/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 22, 2008
- 1 comment
Zappos has expanded beyond shoes.
read more...RKG named one of Inc. Magazine’s fastest growing companies
| Title: | RKG named one of Inc. Magazine’s fastest growing companies |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/08/20/inc-500/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 20, 2008
- 11 comments
The Rimm-Kaufman Group, a Charlottesville-based search marketing agency, has been named to Inc. Magazine’s list of the Top 500 Fastest Growing Private Companies in America.
read more...Experiencing AdSense From The Advertiser Perspective
| Title: | Experiencing AdSense From The Advertiser Perspective |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/08/19/experiencing-adsense/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 19, 2008
- 6 comments
Wanting to learn more about Google Content from the publishing side, last week we placed ads on a single page of this blog. Here are our initial impressions.
read more...Yegge: If It’s Something You Want, Then You Already Know What The Requirements Are
| Title: | Yegge: If It’s Something You Want, Then You Already Know What The Requirements Are |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/08/15/yegge/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 15, 2008
- 0 comments
if a company needs research to determine what customers want, then the company is probably too far from the customer, and the software or product or service they produce will likely miss the mark.
read more...On Writing Effective Blog Post Titles
| Title: | On Writing Effective Blog Post Titles |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/08/13/on-writing-effective-blog-post-titles/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 13, 2008
- 5 comments
Here are the top 30 RKG blog post titles to date.
read more...Google Declares Bankruptcy!
| Title: | Google Declares Bankruptcy! |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/08/12/google-bankrupt/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 12, 2008
- 9 comments
You heard it here first!
read more...AdSense: Crossing To The Dark Side
| Title: | AdSense: Crossing To The Dark Side |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/08/11/adsense-crossing-to-the-dark-side/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 11, 2008
- 2 comments
After years of content-bashing, a sudden twinge of guilt: was it hypocritical to criticize AdSense without testing the publishing side?
read more...RKG Makes IR500 Top Vendor List: Our Thanks Go Out To Our Great Clients!
| Title: | RKG Makes IR500 Top Vendor List: Our Thanks Go Out To Our Great Clients! |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/08/08/2008-ir500/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 8, 2008
- 4 comments
We here at RKG are darn proud to make IR’s top vendor list for the second year. A big “thank you” to all our clients, big and small, retailer and non-retailer, for allowing us to serve you.
read more...PPC Averages can Hide Incremental Nightmares
| Title: | PPC Averages can Hide Incremental Nightmares |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/08/05/incremental-efficiency/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 5, 2008
- 13 comments
When does it make sense to view a marketing program holistically, and when does it make sense to look at it in increments? In other words, if a program is working as a whole, does it matter if some pieces of it are inefficient? Does it depend on how inefficient?
read more...Harry Joiner: How To Hire Top-Notch Online Marketing Talent
| Title: | Harry Joiner: How To Hire Top-Notch Online Marketing Talent |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/08/05/harry-joiner/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 5, 2008
- 4 comments
Harry Joiner shares his insights on hiring top-notch online talent, and how he uses online marketing techniques himself to grow his recruiting practice.
read more...Tell Us About You
| Title: | Tell Us About You |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/08/04/tell-us-about-you/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 4, 2008
- 0 comments
Enough about us; tell us about you.
read more...July 2008 Search Engine Share: Google, Yahoo, MSN
| Title: | July 2008 Search Engine Share: Google, Yahoo, MSN |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/08/03/google-market-share-july-2008/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 3, 2008
- 6 comments
The ad spend share situation by engine is essentially unchanged since last month.
read more...PPC Bid Optimization Platforms: The Perils Of Inflexibility and Extremism
| Title: | PPC Bid Optimization Platforms: The Perils Of Inflexibility and Extremism |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/08/01/profitable-ppc-bidding/ |
| Printed: | July 3, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 1, 2008
- 9 comments
As Joel experienced in the 58th St. Starbucks, going to extremes can lead to suboptimal outcomes.
read more...