Date Archive: August 2008
Experiencing AdSense From The Advertiser Perspective
- August 19, 2008
- 0 comments
Wanting to learn more about Google Content from the publishing side, last week we placed ads on a single page of this blog. Here are our initial impressions.
read more...Yegge: If It’s Something You Want, Then You Already Know What The Requirements Are
- August 15, 2008
- 0 comments
if a company needs research to determine what customers want, then the company is probably too far from the customer, and the software or product or service they produce will likely miss the mark.
read more...On Writing Effective Blog Post Titles
- August 13, 2008
- 5 comments
Here are the top 30 RKG blog post titles to date.
read more...AdSense: Crossing To The Dark Side
- August 11, 2008
- 1 comment
After years of content-bashing, a sudden twinge of guilt: was it hypocritical to criticize AdSense without testing the publishing side?
read more...RKG Makes IR500 Top Vendor List: Our Thanks Go Out To Our Great Clients!
- August 8, 2008
- 4 comments
We here at RKG are darn proud to make IR’s top vendor list for the second year. A big “thank you” to all our clients, big and small, retailer and non-retailer, for allowing us to serve you.
read more...PPC Averages can Hide Incremental Nightmares
- August 5, 2008
- 12 comments
When does it make sense to view a marketing program holistically, and when does it make sense to look at it in increments? In other words, if a program is working as a whole, does it matter if some pieces of it are inefficient? Does it depend on how inefficient?
read more...Harry Joiner: How To Hire Top-Notch Online Marketing Talent
- August 5, 2008
- 3 comments
Harry Joiner shares his insights on hiring top-notch online talent, and how he uses online marketing techniques himself to grow his recruiting practice.
read more...July 2008 Search Engine Share: Google, Yahoo, MSN
- August 3, 2008
- 3 comments
The ad spend share situation by engine is essentially unchanged since last month.
read more...PPC Bid Optimization Platforms: The Perils Of Inflexibility and Extremism
- August 1, 2008
- 6 comments
As Joel experienced in the 58th St. Starbucks, going to extremes can lead to suboptimal outcomes.
read more...