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Date Archive: August 2008

Experiencing AdSense From The Advertiser Perspective

Wanting to learn more about Google Content from the publishing side, last week we placed ads on a single page of this blog. Here are our initial impressions.

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Yegge: If It’s Something You Want, Then You Already Know What The Requirements Are

if a company needs research to determine what customers want, then the company is probably too far from the customer, and the software or product or service they produce will likely miss the mark.

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On Writing Effective Blog Post Titles

Here are the top 30 RKG blog post titles to date.

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Google Declares Bankruptcy!

You heard it here first!

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AdSense: Crossing To The Dark Side

After years of content-bashing, a sudden twinge of guilt: was it hypocritical to criticize AdSense without testing the publishing side?

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RKG Makes IR500 Top Vendor List: Our Thanks Go Out To Our Great Clients!

We here at RKG are darn proud to make IR’s top vendor list for the second year. A big “thank you” to all our clients, big and small, retailer and non-retailer, for allowing us to serve you.

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PPC Averages can Hide Incremental Nightmares

When does it make sense to view a marketing program holistically, and when does it make sense to look at it in increments? In other words, if a program is working as a whole, does it matter if some pieces of it are inefficient? Does it depend on how inefficient?

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Harry Joiner: How To Hire Top-Notch Online Marketing Talent

Harry Joiner shares his insights on hiring top-notch online talent, and how he uses online marketing techniques himself to grow his recruiting practice.

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Tell Us About You

Enough about us; tell us about you.

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July 2008 Search Engine Share: Google, Yahoo, MSN

The ad spend share situation by engine is essentially unchanged since last month.

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PPC Bid Optimization Platforms: The Perils Of Inflexibility and Extremism

As Joel experienced in the 58th St. Starbucks, going to extremes can lead to suboptimal outcomes.

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  • Gab Goldenberg: Been reading your posts and George's and other RKG ones for a while Alan, and this both looks like fun and a very nice initiative!...
  • Alan Rimm-Kaufman: Terry -- Thanks for catching the smart quote problem -- Fixed above now, hopefully -- Cheers -- Alan
  • Msn Avatarları: very good, thank you..
  • Terry: OK, your website changes straight double quotes to smart quotes, so my post doesn't look right. Just replace the quotes in your formula in...
  • Terry: 13. Tom, February 22, 2008: "When I do row B, it gives an “The formula contains unrecognized text”… And so when I paste the values,...
  • uttoransen: hi, nice article! actually it always the ROI that matters, is the sales are ok with the seo expense then it's always worth the service.
  • consultoria: RSS is one of the most amazing tools I've found in my programming career, it’s just amazing how this little XML file can create huge...
  • consultoria: It’s kind of hard to find a patterned way of creating good posts, I think experience, knowing trends, using viral and social roads...
  • Wadzie Kay: http://jott.com/default.aspx Does the above link still work,i desperately need software to transcribe words to text. I hope you will be...
  • Router Bench: So what happened? I am curious...
  • Alan Rimm-Kaufman: Yes, a dash of sensationalism can help, but going too far and writing titles only for link-baiting value doesn't feel good to...
  • Stephen Schramke: Definitely thought provoking... lots of grains of truth. Thanks for sharing!
  • Router Bench: Ahh so, Ok I get it. But don't you think that titles that are self aggrandizing or exaggerate the subject can also be more effective....
  • Alan Rimm-Kaufman: Most important words first. Not unlike optimizing a HTML TITLE tag for SEO.
  • Router Bench: Here is where I decided to be a little different, I use a few different plugins starting with Aksimet to allow me to moderate first...

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