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Shop.org Annual If you’re headed to Shop.org’s Annual Summit, we hope to cross paths with you there. This year’s gathering is being held September 15-17 at Mandalay Bay in Las Vegas. It looks like the Shop.org gang has put together another strong event, and we’re honored to contribute.

At the conference, I’ll be one of several consultants providing 1:1 website critiques at “The Doctor Is In” sessions. I’ll be focusing my appointments on improving website usability and conversion. Other specialists will be covering topics including the multichannel experience, Web 2.0 and site merchandising. It’s great to see Shop.org giving this 1:1 format a go; it’s surprising how much useful information can be exchanged during a highly-focused 30 minutes.

Joining me at the Summit will be fellow RKG-ers, George Michie and Ryan Gibson. George, our Principal, Search Marketing will be leading a roundtable: the topic is TBD but I can guarantee that with George at the helm, the discussion will not be tepid.

Vegas
In my past life as a retailer, and now at RKG, I’ve always found Shop.org events to present great opportunities to swap learnings with other folks in the space. If you’d like to meet up with us at the show to talk paid search or website effectiveness, just drop us a line. See you in Vegas!

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  • George Michie: Kevin, Marc, thanks for your comments. Help is coming, but not the solution. There are a number of instances when the CTR on the...
  • Marc Adelman: George, You have been an advocate of “the advanced control option” for years now. Depressing right YEARS! Eh…listen...
  • Kevin Hill: Is what they really need is a fourth match type. Here’s google’s help documentation on broad match: This is the default...
  • Kevin Micalizzi, Dimdim Web Conferencing: Jim (& George)- We still offer a free version of Dimdim. Just click Sign Up Now at the top of the...
  • Tomas: indeed, i can’t talk about it either… :)
  • Philip Price: Thank you for the RegHack, it worked for me, tho at first when i made the reg file with the information i copied from above i also...
  • George Michie: Sorry Jim, this post was written in 2007. Apparently some of those products are gone.
  • Jim: Hey, I checked two products like dimdim and cutepdf but none is free. What are you talking about free and open source?
  • George Michie: If they keep hearing the same message, and seeing evidence in the data to back it up, something will have to give. There is hope on...
  • Tomas: I’ve been having the same argument with Google for months now and in the end there does seem to be a feature in the algorithm that...
  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....
  • Mel66: I don’t think this is a bug. It’s been happening for years. It *is* impossible to manage, and I can’t help but wonder if...
  • George Michie: Thanks Matt, Sometimes humor serves a purpose.

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