Date Archive: July 2008
RKG at the Shop.org Annual Summit
| Title: | RKG at the Shop.org Annual Summit |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/07/30/rkg-at-the-shoporg-annual-summit/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 30, 2008
- 0 comments
This year’s gathering is being held September 15-17 in Las Vegas. RKG will be leading roundtables and providing 1:1 Website Critiques. Hope to see you there.
read more...Tame Your Inbox And Increase Your Productivity
| Title: | Tame Your Inbox And Increase Your Productivity |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/07/29/inbox-zero/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 29, 2008
- 0 comments
Merlin Mann at Google on managing email overload.
read more...Effective Checkout Pages: “Voucher” vs. “Coupon” Language at CustomInk
| Title: | Effective Checkout Pages: “Voucher” vs. “Coupon” Language at CustomInk |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/07/28/effective-checkout-pages-voucher-vs-coupon-language/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 28, 2008
- 7 comments
While savvy shoppers probably recognize “voucher” as a synonym for “coupon”, “voucher” may avoid the flow-destroying, avoid-being-a-sucker obligatory google coupon search. Nobody wants the nagging doubt they may overpaid.
read more...Great HR Phone Screen Question: What Skills In A Team Member Would Best Complement The Candidate?
| Title: | Great HR Phone Screen Question: What Skills In A Team Member Would Best Complement The Candidate? |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/07/16/best-complement-phone-screen/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 16, 2008
- 5 comments
Asking about what would complement someone best — what a nice and effective way to discuss someone’s less strong areas.
read more...Search Engines From The Engineering Perspective: Notes on MSN’s migration from API v4 to v 5.1
| Title: | Search Engines From The Engineering Perspective: Notes on MSN’s migration from API v4 to v 5.1 |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/07/16/msn-api-v51-upgrade/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 16, 2008
- 2 comments
Our thanks to the MSN engineers for the many calls and emails clarifying the V5.1 API docs. These are places we hit snags.
read more...RSS Is About Content, Not Presentation
| Title: | RSS Is About Content, Not Presentation |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/07/15/rss-is-about-content-not-presentation/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 15, 2008
- 5 comments
RSS is about content, not presentation.
read more...Social Networking Is Not A Business — But It Might Be Soon
| Title: | Social Networking Is Not A Business — But It Might Be Soon |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/07/14/social-networking-is-not-a-business-but-it-might-be-soon/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 14, 2008
- 7 comments
“In social networks, on the other hand, users show up to find friends; ads are, at best, irrelevant to that goal.” Byran Urstadt, Tech Review
read more...Rising Gas Prices and Your Marketing Message: Can Fear Persuade?
| Title: | Rising Gas Prices and Your Marketing Message: Can Fear Persuade? |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/07/10/marketing-online-retail-with-rising-gas-prices/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 10, 2008
- 3 comments
Some thoughts on a recent Shop.org thread: should online retailers pitch their channel as a money-saving response to that increasingly costly drive to the mall?
read more...PPC Bid Management: Requirement #3, The Feedback Loop
| Title: | PPC Bid Management: Requirement #3, The Feedback Loop |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/07/09/ppc-bidding-3/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 9, 2008
- 6 comments
Part 3 of a 10 part series on the attributes of top-tier bid management systems. Today we focus on the power of feeding post-sale information into your bidding system.
read more...Selling Via Content: What’s Your Opinion of Dell Lounge?
| Title: | Selling Via Content: What’s Your Opinion of Dell Lounge? |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/07/09/dell-lounge/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 9, 2008
- 3 comments
Dell’s direct marketing has always been impressive, but this recent full page branding ad in the New Yorker left me befuddled.
read more...Times They Are A’ Changing: Larry Joseloff On Affiliate Marketing
| Title: | Times They Are A’ Changing: Larry Joseloff On Affiliate Marketing |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/07/07/joseloff-on-affiliates/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 7, 2008
- 1 comment
It is an important time for the affiliate industry: alot of retailers are starting to question where affiliate marketing fits in their world. — Larry Joseloff, Shop.org
read more...June 2008 Google, Yahoo, Microsoft Paid Search Market Share
| Title: | June 2008 Google, Yahoo, Microsoft Paid Search Market Share |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/07/07/ppc-share-june-2008/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 7, 2008
- 9 comments
Looking at our agency’s client base in aggregate, last month Google received 79% of our clients’ ad dollars. Yahoo received 17%. Microsoft received 5%.
read more...Happy July 4th
| Title: | Happy July 4th |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/07/03/happy-july-4th/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 3, 2008
- 1 comment
Softball, mysql, and Bush.
read more...The Perils Of Computer-Generated PPC Keyword Lists
| Title: | The Perils Of Computer-Generated PPC Keyword Lists |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/07/01/the-perils-of-computer-generated-keyword-lists/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 1, 2008
- 4 comments
George Michie wrote a solid SEL post on the perils of overly-automated keyword generating systems.
read more...