| Title: | Fast Pages, Tested to Perfection: Marissa Mayer at Google I/O |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/06/03/marissa-mayer-google-developers-conference/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 3, 2008
- 1 comment
Over at Search Engine Land, a quick post from Barry Schwartz, highlights a few takeways from Marissa Mayer’s speech at last week’s Google I/O Conference.
If you’ve ever wondered how Google decides questions ranging from how many results to serve on a page, to the amount of whitespace with which to pad the logo and the most effective color with which to tint the sponsored link box at the top of the page, the answer, not surprisingly, is A/B split testing.
Among the points Barry found most interesting are these 3:
* The more search results per page, the less people search
The reason? Less search results mean faster returned results.
* 30 results per page would result in 20% less searches when compared to 10 results per page.
* Google cut the bloat out of Google Maps and noticed a 30% increase in usage
The implication is clear: When it comes to Website Effectiveness, your site’s speed matters, a lot.
You’ll find more nuggets Mayer shared about Google’s design process in the News.com article: We’re all guinea pigs in Google’s search experiment.
If you like this post, consider subscribing to our RSS feed. You can also have new posts sent to you via email.
Related Posts
- Smart Ideas Travel Fast. Very Fast. Google personalized home offered tabs on 14 September. ...
- Excellent Fast Company AOL Article: Dead Man Walking Good FastCompany article on the downfall of the House Of AOL. Worth a read....
- Where People’s Eyes Go On Web Pages The site provides several screens of simple geometric shapes and asks you click on the page. At the end of the survey, the site shows...
- How to Succeed at Dating: Permission Marketing and Your Site’s Sign-up Pages Is your site clueless about relationships? Take a look at your sign-up processes and embrace drip irrigation marketing....
Trackback
http://www.rimmkaufman.com/rkgblog/2008/06/03/marissa-mayer-google-developers-conference/trackback/Blogs Citing This Post
- Pingback: Site Speed and the Brand Experience « Online Re-Tales on June 3, 2008
Your Comment