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Date Archive: June 2008

Tips for Selling High-Ticket Items via Paid Search in Today’s Tough Economy

A Senior Analyst at RKG, shares research on the impact of today’s turbulent economy on PPC campaigns for her clients.

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“Yang” Befuddled By Google’s Lack Of Transparency

“But one thing that struck me is that I just found out today that the way AdSense works is we don’t actually know how much of a cut we’re getting. We just take their ads and run them on our site and they send us a check at the end of the month, and we trust them to give us a fair amount of whatever they were paid, though there’s no actual way to determine what a fair amount might be.” – FJY

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New Video: Save Time On Your PPC Projects Using RKGDuck

Here’s a new RKGDuck video showing how in a couple minutes you can write a powerful filter to assist with cleaning up keyword lists.

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YAPC 2008

For the third year, we’re proud to have sponsored the annual North American Perl conference, a great geek conference which occurred last week in Chicago.

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Paid Search Wisdom Distilled From Email “Hot Stock Tip” Spam

Keywords, bids, and matchtypes — those are the big levers of paid search. To get your PPC programs generating maximum profit, focus there first.

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Yahoo Serving Google Ads? Advertisers take note!

Last week Google and Yahoo announced an agreement by which Yahoo would be allowed to selectively serve Google ads along side search results on Yahoo.com and Yahoo’s partner sites, and take advantage of Google’s Content ad platform as well.

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Customer Type Matchback Analysis & Lifetime Value

Measuring new customer acquisitions and lifetime value calculations applies not only to traditional marketing, but paid search too.

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Bid Management in 2008: Requirement #2

The second of a ten part series on what is required of top tier bid management platforms in 2008.

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IRCE Affiliate Rant: Did I go too far?

I raised a great many hackles at IRCE in Chicago on Monday 6/9 pointing out some of the important issues associated with Affiliate Marketing. Did I go too far? Yes and No.

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Tune Your Site Search to Sell: June Multichannel Merchant Column

Site search is a conversation, a chance to listen to your customer and respond. Tune it up, and it has the potential to be one of the most ROI-positive investments you’ll make in your site. Is your site search providing maximum return?

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May 08 Paid Search Share Steady, Google At 81%

May 2008 search engine share results aggregated across RKG clients: steady, no big change. Google at 81%.

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Money Can’t Buy You Love, Redux

Microsoft to pay HP to make Live the default search engine in IE on new HP machines. Meanwhile, Ffox adoption continues to grow.

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Fast Pages, Tested to Perfection: Marissa Mayer at Google I/O

Ever wondered how Google decides questions ranging from how many results to serve on a page, to the amount of whitespace with which to pad the logo and the most effective color with which to tint the sponsored link box at the top of the page?

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Fred Reichheld Discusses the Importance of Customer Loyalty to Business Growth

“The only way to grow your business long-term is through this process of turning your customers into your sales force.”
- Fred Reichheld

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Google’s Ad Preview Tool Gotchas You Should Know

Google’s Ad Preview Tool (APT) provides you more information about your search campaigns than you’d have otherwise. But some advertisers mistakenly believe APT reveals more than it actually does.

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  • Mark Ballard: Cory, I don’t see this as an SEO v. PPC issue. The core of my argument is that CTRs are lower primarily due to misleading...
  • Cory Grassell: What are your thoughts on stats that suggest consumers are more apt to click on organic search results than PPC results? As a...
  • George Michie: Kevin, Marc, thanks for your comments. Help is coming, but not the solution. There are a number of instances when the CTR on the...
  • Marc Adelman: George, You have been an advocate of “the advanced control option” for years now. Depressing right YEARS! Eh…listen...
  • Kevin Hill: Is what they really need is a fourth match type. Here’s google’s help documentation on broad match: This is the default...
  • Kevin Micalizzi, Dimdim Web Conferencing: Jim (& George)- We still offer a free version of Dimdim. Just click Sign Up Now at the top of the...
  • Tomas: indeed, i can’t talk about it either… :)
  • Philip Price: Thank you for the RegHack, it worked for me, tho at first when i made the reg file with the information i copied from above i also...
  • George Michie: Sorry Jim, this post was written in 2007. Apparently some of those products are gone.
  • Jim: Hey, I checked two products like dimdim and cutepdf but none is free. What are you talking about free and open source?
  • George Michie: If they keep hearing the same message, and seeing evidence in the data to back it up, something will have to give. There is hope on...
  • Tomas: I’ve been having the same argument with Google for months now and in the end there does seem to be a feature in the algorithm that...
  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....

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