The 25th annual ACCM conference takes place in just a few weeks, May 19 -22, in Orlando Florida.

RKG is looking forward to leading the sessions and workshops listed below, looking for alligators in the atrium (do they enjoy eating marshmallows, like their Louisiana Bayou relatives?) and, especially, to touching base with friends and folks in the space.

If you’ll be at the show, and would like to grab a few minutes to talk paid search or website effectiveness, we’d be glad to meet up — just drop us a line.

Getting The Most Out of Your PPC Program
Ryan Gibson
May 19, 2008
9:45a-10:45a

We’ll review best practices for developing keyword lists, building effective adgroups, and writing compelling copy. We’ll present explicit formulas for rational economic bidding and provide spreadsheet models to determine optimal PPC ad budgets. We’ll also touch on key advanced topics, including advertising on brand names; match-type optimization; mining the long tail; and off-site conversion tracking.

Conversion Is Your Ultimate Secret Weapon: Tracking & Optimizing Search Traffic
Larry Becker
May 19, 2008
12:45p-1:45p

You must measure your paid and organic search conversions to determine where to invest, where to cut, and where to fine-tune. In this session, we’ll review different tracking technologies, including redirectors, cookies, tracking URLs, and on-page JavaScript. We’ll show methods for tracking search-driven sales into the call center and stores. We’ll discuss the limitations of “last touch gets credit” allocation schemes and propose alternatives. We’ll discuss why “conversion is the ultimate secret weapon” and present concrete approaches to increase sales per visitor.

Growth Through Smart Bidding: Wine Enthusiast & RKG Share Strategies
George Michie & Glenn Edelman
May 21, 2008
10:45a- 12:00p

Grow your PPC program through smarter bidding! In this session, you’ll hear the secrets behind portfolio bid management systems and why the industry standard position-based systems guarantee inefficiency. Hear how Wine Enthusiast increased non-brand sales significantly and improved efficiency through smart long-tail management and flexible tools. You will learn:

10 advanced tricks and tips to improve your bottom line

The single most important fact about search marketing

Beyond the talks, we’re also offering 1:1s at the “medical center” and hosting a lunch table.

Lunch with the Experts
May 21, 2008
Noon

Ryan Gibson hosts a table discussing hot topics in paid search marketing.

“Ask the Doctor” Multichannel Merchant Medical Centers
Time TBA

Larry Becker, (who also returns as as a judge in this year’s MCM website awards) will provide one-on-one consulting on usability and website effectiveness.

Ryan Gibson will provide one-on-one consulting on paid search marketing.

If you’d like to meet up in Orlando, give us a call. We hope to see you at the show!