| Title: | Paid Search Share Q1 ‘08: Google Up, Yahoo Down, Microsoft Steady |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/05/05/paid-search-share-q1-08-google-up-yahoo-down-microsoft-steady/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 5, 2008
- 2 comments
Looking at Q1 numbers for our client base, Google continues to gain paid search market share.
From December ‘07 to March ‘08, Google accrued an additional 3 points of overall paid search traffic.
| Month | Yahoo | Microsoft | |
|---|---|---|---|
| 2007-01 | 73% | 22% | 5% |
| 2007-02 | 69% | 26% | 5% |
| 2007-03 | 72% | 24% | 4% |
| 2007-04 | 76% | 20% | 4% |
| 2007-05 | 74% | 21% | 5% |
| 2007-06 | 73% | 21% | 6% |
| 2007-07 | 76% | 19% | 5% |
| 2007-08 | 77% | 18% | 5% |
| 2007-09 | 76% | 19% | 5% |
| 2007-10 | 79% | 16% | 5% |
| 2007-11 | 79% | 16% | 5% |
| 2007-12 | 79% | 16% | 5% |
| 2008-01 | 79% | 16% | 5% |
| 2008-02 | 81% | 14% | 5% |
| 2008-03 | 82% | 13% | 5% |
| 2008-04 | 81% | 14% | 5% |
Details about how the data is aggregated, and disclaimers aforementioned here
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Yahoo is really a company in trouble in more ways then one. If their own management can’t turn things around, they should really relent and let one of their many suitors just buy them. I really hate to see such good real estate crumbling.