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Date Archive: May 2008

Addictomatic: Inhale the Web

Like glancing at page one headlines of the newspaper, Addictomatic gives a one page summary for your specific search term, right now, across 18 leading sites.

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What 37Signals “Getting Real” Can Teach Online Retailers

Online retailers seeking more agility in their web development should give “Getting Real” by 37Signals a thoughtful read.

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Paid Search 101, 201, 301 & 401

I’m giving a 2 - 2.5 presentation on PPC Marketing next Thursday 6/5 at noon EST. Join us!

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You Can Put The Button in The Right Place But You Still Can’t Make Me Click It: User Interface Norms in Perspective

Embracing design and usability conventions is absolutely foundational — but just 1 critical dimension of sites that sell effectively. What else matters?

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Eight Important Online Retail (and Marketing) Policy Issues

Scott Silverman of Shop.org talks about internet privacy, interstate collection of sales tax and other issues facing online retailers.

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Why Is The USPS Mailing Beer Coasters To Help The Environment?

USPS direct mail usually leaves me befuddled, and the environmailist [sic] mailing doesn’t disappoint.

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Bidding Technology: Requirement #1

The first installment in a series on critical technology and know-how associated with bid management in 2008.

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Google Accidentally Reveals Internal SEO/SEM Metrics on Public Search Results

Interesting news items from SEL, TechCrunch, and SearchEngineJournal: screenshots of internal Google pricing metrics slipping out onto public SERPs. Stale news, perhaps fake, but interesting!

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Anything That Can Be Spammed, Will

The only marketing channels immune from devolving into the entropic goo of spam are those which require payment (for example, paid seach) and those which are “pull” media (for example, RSS).

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NYT: With Soft Economy, Search Faring Better Than Display

NYT reports online display advertising having a tougher time than paid search in weak economy. “The new advertisers are more cautious about requiring some sort of proof or evidence that something is working,” reports GM of WeatherChannel.

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Jellyfish Ramblings

More thoughts on Microsoft Jellyfish CashBack.

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Money Can’t Buy Love: MSFT Live Search Cashback

Microsoft will offer cash back to users who make purchases after using Live search. IMHO, you can’t buy user loyalty.

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Amazon Kindle: Two Thumbs Up

Two thumbs up for the Amazon Kindle. Excellent UI.

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Automatic Match: Will More Google Advertisers Be Helped Or Be Harmed?

Will defaulting automatic match to “on” help or hurt the bulk of Google advertisers?

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ComScore: Google Traffic Surpasses Yahoo, Oh My!

For the first time, Google nudges Yahoo out of the top spot as most popular US site.

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Find And Push Order Starters To Raise AOV

Focus your efforts on merchandising the first twenty pages of your catalog, your website home page, and website top-level product category pages with order starters.

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And Those That From A Distance Resemble Flies: Improve Your Web Conversion By Improving Your Categories And Taxonomies

Your current nav and prodcat categories make good sense to you. Have you considered if a different categorization might make more sense to your users?

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Bidding for Margin Dollars

Bidding by margin rather than sales has many benefits, particularly for retailers with a diverse mixture of products.

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Free Tool to Help Ask the 3 (Make that 4) Most Important Questions about Your Website

Wondering if your site visitors are satisfied and how you can help them? We’re fans of Avinash’s 3 question primary purpose survey. A new free tool makes it easier to ask these questions on your own site.

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RKG At ACCM 2008 in Orlando May 19-22

Heading to ACCM Orlando in a couple of weeks? Give us a holler if you’d like to meet up to talk paid search or website effectiveness. We look forward to leading several sessions at the show and connecting with old and new friends.

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Webinar: The Keys to PPC for Online Retailers

Ryan will be presenting some key tactics for managing an effective paid search program.

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Paid Search Share Q1 ‘08: Google Up, Yahoo Down, Microsoft Steady

Looking at Q1 numbers for our client base, Google continues to gain paid search market share.

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Free Planning Spreadsheet: How Will Do-Not-Mail Impact Your Holiday 2008 Multichannel Results

A small mathematical model to help understand the relationship between never-mails and the bottom line.

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