| Title: | Ross-Simon: Slim Jim Mailers Unite |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/04/17/ross-simon-slim-jim/ |
| Printed: | October 7, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- April 17, 2008
- 1 comment
If you mail Slim Jims (the postal size format, not the smoked meat nitrate tube), check out Ross-Simon’s proposal to the USPS and add your voice and support if you agree. The gist of their proposal:
We propose a rule change to increase flat volumes: change the ECR threshold from 10 to 6.
Even if you don’t mail traditional or letter-size catalogs, the RS letter provides stark insight into the postal turmoil wracking the catalog industry.
Contact Lawrence Davis at Ross-Simon for more information.
Document: Ross-Simons Response to USPS Letter Standards 04-07-08.pdf
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Larry’s right on the mark with this. Seems like when the Postal Service comes up with new rules, they don’t think through both the ramifications of a mailer to comply with the proposed rules, nor the financial impact on the mailer - which of course affects breakeven which means we prospect less and mail less deep in our housefile which means they make less money which means they have to raise rates again and the vicious circle continues. Ross-Simons at least can live with smaller books, we on the other hand have difficulty using a room shot on a smaller page…
I love the discussion of tabbing. Back when I was VP of Marketing at Ross-Simons in ‘00 and ‘01, a printing company vice president suggested putting our catalog in an envelope or tabbing it… That’s like putting a padlock on the book.
The sum of all this is that the Postal Service is driving companies out of business and putting people out of work. Those that aren’t going out of business make a decision to sharply reduce or eliminate their catalog business, shifting everything to the internet as we have. To quote the Ross-Simons letter - “I am afraid the volume of flat rate mail will never return”. Ours won’t…