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Date Archive: April 2008

Shop.org’s Scott Silverman & NRF’s Elizabeth Oesterle Talk About Pending Online Retail Regulation

I caught up with Scott Silverman and Elizabeth Oesterle to hear about Shop.org and the NRF’s lobbying work on behalf of online retailers.

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Effective Websites: Forwarding Email As Convenient Means To Enter Data

Two in-the-cloud apps I find really useful are TripIt and HighRise. What both apps have in common how cleverly they use email for input.

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Video: Chris Anderson And Michael Arrington On Charlie Rose

Two really interesting interviews with Chris Anderson and Michael Arrington on Charlie Rose back in March.

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AJAX for Keeping Online Retail SKU Pages Fresh IntraDay

Crazy idea for a e-comm architecture: render the whole site in static HTML each evening, with prices and quantities accurate as of when written. Then use tiny fast AJAX calls throughout the day to update only those few bytes on each page that really change.

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Why Small Businesses Should Support Open Source

If you’re benefiting from the Open Source Movement, give something back.

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Affiliates: Thieves or Heroes? It Depends on the Source

Those super affiliates, who “drive” so much business to your company? Where do they get their traffic? The answer will tell you whether you should clap them on the back or clap them in irons.

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ProQuo, A Ventured-Backed For-Profit Privacy Company

ProQuo is a venture-backed company hoping to profit from consumer opt-outs and opt-ins.

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Patrick Bryne: How I Screwed Up At Overstock And How Our Customers Fixed it

Notes from Overstock CEO Patrick Bryne’s excellent keynote at the Shop.org Marketing Workshop in Scottsdale.

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Ross-Simon: Slim Jim Mailers Unite

If you mail Slim Jims, check out Ross-Simon’s proposal to the USPS, and add your voice and support if you agree.

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Alfred Lin: Zappos At Break-even Through 2005, Profitable in ‘06 and ‘07

If Catalog Success accurately captured Lin’s statement — that is, if Zappo’s first six year of growth were at break-even and at not at tremendous losses — that would be astrounding.

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Where is YOUR data? In SEM the answer matters.

Sometimes, we take technology for granted. That can be perilous in the search game.

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Google App Engine

I’m fascinated by Google’s recent announcement of Google App Engine.

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MIT “Operations Research and the Internet” Talk 30 May 2008

I’m honored to be invited back to MIT to speak on “The Business And Mathematics of Pay-Per-Click Bidding” May 30, 2008, at MIT’s Tang Center.

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NRF: Tough Economy, Cooler Weather Blamed for March Retail Sales Decline

From NRF press release today: retail industry sales for March (which exclude automobiles, gas stations, and restaurants) dipped 0.9 percent unadjusted over last year and were down 0.3 percent from the prior month.

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Affiliates: 6 Ways to Catch a Thief

Are your affiliates thieves robbing you blind, or a valuable network of allies driving sales? Here are six ways to sniff out the truth.

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Secrets Of Paid Search Success From 1930s Direct Mail Wizards

I have a post on SEL hattipping the titans of direct mail for insight into paid search.

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PurchaseMatch: How GOOG Could Hit $750, or How Yahoo / Microsoft Could Best Google

Let advertisers bid a premium for clicks from users with a recent online purchase.

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Video: Customer Centric Paid Search Marketing

Providing searchers what they really want also gets retailers what they really want: more sales.

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Forrester’s Carrie Johnson: Search Is.

Forrester’s Carrie Johnson speaking on the idea, “Search Is.”

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Excellent Fast Company AOL Article: Dead Man Walking

Good FastCompany article on the downfall of the House Of AOL. Worth a read.

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Gooformics?

Anyone else find it strange Google’s keeping the affiliate piece of Performics?

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Gary Varynerchuk on Technology, Transparency, and Goodness

I really like Gary Varynerchuk’s video on technology, goodness, and transparency in life and business.

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March 2008 Google, Yahoo, Microsoft RKG Paid Search Market Share

March was another month where, in aggregate, Google took another tiny slice of the pie away from Yahoo.

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Catalog Choice Executive Director Chuck Teller Talks Opt Outs And Consumer Choice

Chuck Teller is Executive Director of CatalogChoice, a catalog do-not-mail service. In this podcast, Chuck discusses his organization and how it impacts cataloging.

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Google, General Electric, US Dept Of Energy Announce Open Platform for Power Generation

A broad alliance of leading technology and power generation companies today joined forces to announce the development of “Zappy”, the first truly open and comprehensive platform for power generation devices.

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