45 Web Marketing Ideas For Online Retailers (Video)

Home
Rkgblog
45 Web Marketing Ideas For Online Retailers (Video)

45 Web Marketing Ideas For Online Retailers (Video)

Title:	45 Web Marketing Ideas For Online Retailers (Video)
URL:	http://www.rimmkaufman.com/rkgblog/2008/03/20/online-retail-web-marketing-ideas-video/
Printed:	March 20, 2010
Source:	The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Alan Rimm-Kaufman
March 20, 2008
6 comments

Thanks for all the warm feedback from folks who attended my NEMOA talk last week! Encouraged by the comments, I decided to record it yesterday. The recorded video isn’t as good as it was live — better flow and energy that morning in Cambridge with all the great NEMOA folks in the room — but hopefully still useful.

Here’s the video:

video link

Here’s the page of links mentioned in the video: rimmkaufman.com/nemoa2008

This talk does not have any grand unifying theme. Rather, it is a random grab-bag of Marketing 2.0 ideas related to online retailing that I find cool. The intended audience was catalogers, so some of the topics or suggestions may be less novel to folks hanging out on the cutting edge of the blogosphere.

I recorded the talk and optimized the Camtasia recordings for Youtube. Boof — some sections were just a smidgen longer than YouTube’s 10 minute rule. So instead I put them on Yahoo’s JumpCut. That’s why the video looks like five sections spliced, and why the image quality isn’t great — it seems optimizing production for YouTube is less optimal for JumpCut.

Technorati Tags: Blogging, Books, Business, Code, Feeds, Google, jump-cut, jumpcut, Links, Miscellany, nemoa, nemoa-conference, new-england-mail-order-association, SEM, SEO, Social Media, Web Effectiveness, Web Usability, Yahoo, youtube

If you like this post, consider subscribing to our RSS feed. You can also have new posts sent to you via email.

Lifetime Value and Online Marketing New customers may have more value than you think. Some old and new ideas for measuring the true value of new customers, and how this...

Comments

Chris Middings, March 20, 2008:

Like a birthday present. Thank you. I have looked through the pdf a dozen times, wishing, hoping, for more explanation. Now I have it!
Marketing Headhunter, March 29, 2008:

Stunning. I hope my competitors never see this. This is just great. Thanks!! A+
Heath Hyneman, July 16, 2009:

Alan,

Thanks for all of your insight. Just dropping a simple FYI –Jumpcut was disabled and the video is down. I didn’t know if you would care to repost it.
George Michie, July 16, 2009:

Heath,

Thanks for pointing that out. We’ll see what we can do!

George
Fiona, August 5, 2009:

Where is the video?
Laurence, February 19, 2010:

Alan/George,

Any chance you can email a link to the video?

Your Comment

Trackback

http://www.rimmkaufman.com/rkgblog/2008/03/20/online-retail-web-marketing-ideas-video/trackback/