- March 17, 2008
- 2 comments
Linking over to a post at SEL I wrote about site speed, Google quality score, usability, conversion, saving energy, and reducing your carbon footprint. Faster is better.
To speed up your database, bring in the best database administrator you can find, check your slow query logs, invest in more memory and faster disks, and build smart database indexes to support common requests.
To speed up your templating engine, minimize trips to the database, bump up the memory on those machines, and cache common page components or entire pages.
Gzip your pages, remove whitespace from your source, remove needless CSS markup, use shorter class and id names, and use the cascading properties of CSS wisely, applying styling at the highest level of the DOM possible.
Link: How To Improve Site Conversion, Minimize Google Ad Cost, And Reduce Your Carbon Footprint
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Quite useful article, though it contains plenty of technical details.
As for google quality score, is that proven that the page load speed affects it? I’ve read the completely opposite opinions of other experts.
Karma — My understanding is very slow sites will get hit w/ a QS penalty, leading to higher min bids. The real angle is conversion — speeding up a site often helps conversion, making your PPC (and indeed all your marketing efforts) more successful, which allows higher CPC bids and more traffic while still making your ROI goals. Site owners shouldn’t obsess on speed, but since there are so many easy ways to speed up a site (server tweaks, better CSS, smarter images — see the full article above) that it is good marketing to do the easy ones. Cheers — Alan