Date Archive: March 2008
Steve Souder Speed Up Your Site Google Tech Talk Video
| Title: | Steve Souder Speed Up Your Site Google Tech Talk Video |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/31/steve-souder-speed-up-your-site-google-tech-talk-video/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 31, 2008
- 1 comment
Here’s a video from Steve Souder speaking about site speed at Google in November.
read more...Improving Web Site Conversion
| Title: | Improving Web Site Conversion |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/31/improving-web-site-conversion/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 31, 2008
- 1 comment
Be unique in your merchandising and value proposition, not on where you put your site search box. Testing and usability labs show that conversion suffers when users can’t find site elements where they expect them to be.
read more...Retail Mashups at Polyvore
| Title: | Retail Mashups at Polyvore |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/30/retail-mashups-at-polyvore/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 30, 2008
- 1 comment
Polyvore lets people make collages of cool products from across the web.
read more...Viewing On-Deck Google PR Releases
| Title: | Viewing On-Deck Google PR Releases |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/30/google-pr-cracked/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 30, 2008
- 3 comments
Shhhh… RKG engineers crack Google’s PR server.
read more...If Prospecting Was Illegal, Would Your Catalog Survive?
| Title: | If Prospecting Was Illegal, Would Your Catalog Survive? |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/27/catalog-choice/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 27, 2008
- 6 comments
If you’re mailing catalogs, are you watching what is happening over at Catalog Choice?
read more...Bill Mirabito: What You Must Know Before Selecting Your Next E-commerce Platform
| Title: | Bill Mirabito: What You Must Know Before Selecting Your Next E-commerce Platform |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/27/bill-mirabito/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 27, 2008
- 2 comments
Don’t choose a e-commerce platform; first, choose the type of platform, then choose the right platform of that type.
read more...Tips for Managing the Multichannel Maze
| Title: | Tips for Managing the Multichannel Maze |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/26/multichannel-maze/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 26, 2008
- 2 comments
Which advertising dollars drive sales, and which don’t? Direct mail drives web sales, web advertising drives phone and retail business, and within web, paid search drives email and vice versa. It’s increasingly difficult to see. We’ll give some tips for finding a way through the maze.
read more...NYT: A New Tool From Google Alarms Sites
| Title: | NYT: A New Tool From Google Alarms Sites |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/24/google-search-within-site/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 24, 2008
- 3 comments
Some follow-up thoughts on Google’s search-within-the-site.
read more...Beware Adwords Phishing Email
| Title: | Beware Adwords Phishing Email |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/24/beware-adwords-phishing-email/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 24, 2008
- 3 comments
Several of our clients report receiving fake Adwords phishing emails.
read more...Building Scalable Web Sites
| Title: | Building Scalable Web Sites |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/21/building-scalable-web-sites/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 21, 2008
- 0 comments
If you’re a retailer running a home-grown e-commerce stack, your engineers will enjoy and benefit from Cal Henderson’s “Building Scalable Web Sites”.
read more...45 Web Marketing Ideas For Online Retailers (Video)
| Title: | 45 Web Marketing Ideas For Online Retailers (Video) |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/20/online-retail-web-marketing-ideas-video/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 20, 2008
- 2 comments
I recorded my NEMOA presentation and posted video.
read more...Shop.org Marketing Workshop, Scottsdale, AZ, April 7 — 9
| Title: | Shop.org Marketing Workshop, Scottsdale, AZ, April 7 — 9 |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/18/shop-org-marketing-2008/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 18, 2008
- 0 comments
I’ll be speaking at the Shop.org Marketing Workshop in Scottsdale, April 7 — 9.
read more...Speed Up Your Site
| Title: | Speed Up Your Site |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/17/speed-up-your-site/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 17, 2008
- 2 comments
Linking to a SEL post on site speed, Google quality score, usability, conversion, and reducing your carbon footprint.
read more...Google To Vegetarians: Eat The Damn Hamburger
| Title: | Google To Vegetarians: Eat The Damn Hamburger |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/15/google-hamburger/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 15, 2008
- 5 comments
Google, serving competitive ads against “Search Within The Site” results is greedy and wrong.
read more...NEMOA: The World Is A’ Changing
| Title: | NEMOA: The World Is A’ Changing |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/14/nemoa-2008-echo-chamber/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 14, 2008
- 8 comments
NEMOA followup.
read more...Social Media 101 for Online Retailers: 4 Activities to Shape Your Strategy
| Title: | Social Media 101 for Online Retailers: 4 Activities to Shape Your Strategy |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/13/social-media-101-for-online-retailers-4-activities-to-shape-your-strategy/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 13, 2008
- 0 comments
The March MCM “Effective Website” column suggests 4 fundamental activities to online retailers developing their Social Media strategy.
read more...Conference Notes from Spring NEMOA ‘08
| Title: | Conference Notes from Spring NEMOA ‘08 |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/13/conference-notes-from-spring-nemoa-08/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 13, 2008
- 4 comments
I’m in Cambridge at the spring NEMOA Here are some quick notes.
read more...Google / DoubleClick Acquisition Final Today
| Title: | Google / DoubleClick Acquisition Final Today |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/11/doubleclick-acquisition-final/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 11, 2008
- 2 comments
Tim Armstrong on the DoubleClick deal: “We are focused on uniting search and display online metrics and on improving the measurement and execution of media campaigns.”
read more...Kevin Hillstrom: Catalogers Today Face A Big Inflection Point
| Title: | Kevin Hillstrom: Catalogers Today Face A Big Inflection Point |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/10/kevin-hillstrom/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 10, 2008
- 0 comments
Here’s a transcript and a podcast of an enjoyable conversation with multichannel expert Kevin Hillstrom.
read more...Should You Sculpt Your Google PageRank Via Internal “No Follow” Links?
| Title: | Should You Sculpt Your Google PageRank Via Internal “No Follow” Links? |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/06/pagerank-sculpting/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 6, 2008
- 9 comments
Pagerank sculpting: something SEO-savvy retailers might want to consider.
read more...WMQA: Where should I be spending my acquisition marketing dollars?
| Title: | WMQA: Where should I be spending my acquisition marketing dollars? |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/05/where-to-spend-acquisition-marketing-dollars/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 5, 2008
- 0 comments
Where should I be spending my acquisition marketing dollars?
read more...WMQA: How Much Should I Spend On PPC Advertising?
| Title: | WMQA: How Much Should I Spend On PPC Advertising? |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/05/what-to-spend-on-advertising/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 5, 2008
- 0 comments
What should I be looking for in respects to ROI on keyword spends?
read more...WMQA: Your Web Marketing Questions, Answered
| Title: | WMQA: Your Web Marketing Questions, Answered |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/05/wmqa/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 5, 2008
- 0 comments
We’ll do our best to answer your questions on this blog, if we can.
read more...ComScore Explains Google’s Intentional Changes In Click Monetization
| Title: | ComScore Explains Google’s Intentional Changes In Click Monetization |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/03/comscore-explains/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 3, 2008
- 0 comments
ComScore’s Magid Abraham and James Lamberti explain Google’s “surprising” January PPC results.
read more...Stay-At-Home Servers: Microsoft Gets Funny
| Title: | Stay-At-Home Servers: Microsoft Gets Funny |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/03/home-server/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 3, 2008
- 0 comments
Microsoft advertising, intended to be funny, which actually is funny.
read more...