Date Archive: March 2008
Steve Souder Speed Up Your Site Google Tech Talk Video
Here’s a video from Steve Souder speaking about site speed at Google in November.
read more...Improving Web Site Conversion
Be unique in your merchandising and value proposition, not on where you put your site search box. Testing and usability labs show that conversion suffers when users can’t find site elements where they expect them to be.
read more...Retail Mashups at Polyvore
Polyvore lets people make collages of cool products from across the web.
read more...Viewing On-Deck Google PR Releases
Shhhh… RKG engineers crack Google’s PR server.
read more...If Prospecting Was Illegal, Would Your Catalog Survive?
If you’re mailing catalogs, are you watching what is happening over at Catalog Choice?
read more...Bill Mirabito: What You Must Know Before Selecting Your Next E-commerce Platform
Don’t choose a e-commerce platform; first, choose the type of platform, then choose the right platform of that type.
read more...Tips for Managing the Multichannel Maze
Which advertising dollars drive sales, and which don’t? Direct mail drives web sales, web advertising drives phone and retail business, and within web, paid search drives email and vice versa. It’s increasingly difficult to see. We’ll give some tips for finding a way through the maze.
read more...NYT: A New Tool From Google Alarms Sites
Some follow-up thoughts on Google’s search-within-the-site.
read more...Beware Adwords Phishing Email
Several of our clients report receiving fake Adwords phishing emails.
read more...Building Scalable Web Sites
If you’re a retailer running a home-grown e-commerce stack, your engineers will enjoy and benefit from Cal Henderson’s “Building Scalable Web Sites”.
read more...45 Web Marketing Ideas For Online Retailers (Video)
I recorded my NEMOA presentation and posted video.
read more...Shop.org Marketing Workshop, Scottsdale, AZ, April 7 — 9
I’ll be speaking at the Shop.org Marketing Workshop in Scottsdale, April 7 — 9.
read more...Speed Up Your Site
Linking to a SEL post on site speed, Google quality score, usability, conversion, and reducing your carbon footprint.
read more...Google To Vegetarians: Eat The Damn Hamburger
Google, serving competitive ads against “Search Within The Site” results is greedy and wrong.
read more...Social Media 101 for Online Retailers: 4 Activities to Shape Your Strategy
The March MCM “Effective Website” column suggests 4 fundamental activities to online retailers developing their Social Media strategy.
read more...Conference Notes from Spring NEMOA ‘08
I’m in Cambridge at the spring NEMOA Here are some quick notes.
read more...Google / DoubleClick Acquisition Final Today
Tim Armstrong on the DoubleClick deal: “We are focused on uniting search and display online metrics and on improving the measurement and execution of media campaigns.”
read more...Kevin Hillstrom: Catalogers Today Face A Big Inflection Point
Here’s a transcript and a podcast of an enjoyable conversation with multichannel expert Kevin Hillstrom.
read more...Should You Sculpt Your Google PageRank Via Internal “No Follow” Links?
Pagerank sculpting: something SEO-savvy retailers might want to consider.
read more...WMQA: Where should I be spending my acquisition marketing dollars?
Where should I be spending my acquisition marketing dollars?
read more...WMQA: How Much Should I Spend On PPC Advertising?
What should I be looking for in respects to ROI on keyword spends?
read more...WQMA: Your Web Marketing Questions, Answered
We’ll do our best to answer your questions on this blog, if we can.
read more...ComScore Explains Google’s Intentional Changes In Click Monetization
ComScore’s Magid Abraham and James Lamberti explain Google’s “surprising” January PPC results.
read more...Stay-At-Home Servers: Microsoft Gets Funny
Microsoft advertising, intended to be funny, which actually is funny.
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