| Title: | Talking Click Quality With Danny Sullivan |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/02/18/talking-click-quality-with-danny-sullivan/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 18, 2008
- 1 comment
Following a post here from last week, Danny Sullivan, SEL’s illustrious Editor-In-Chief, emailed me some follow-up questions about how we buy clicks for clients (answer: carefully!), and how we allocate budget across the engines (answer: we don’t!)
At Danny’s suggestion, I responded to his questions over at Search Engine Land.
The longish SEL post discusses click quality, the click inventory plateau, and suggests a spreadsheet exercise you can do yourself to check out your own sales vs. efficiency trade-off.
Link: All Clicks Aren’t Created Equal: Q&A With Danny Sullivan
If you like this post, consider subscribing to our RSS feed. You can also have new posts sent to you via email.
Related Posts
No related posts.
Alan:
Very interesting post! Thank you.
One thing I’m curious about. Yahoo introduced a version of “smart pricing” in 2007, where clicks are discounted based on its “convertibility”. Yet, this doesn’t seem to have reversed Yahoo’s click share loss to Google. Any comments?