| Title: | Positive Negative News From Yahoo |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/02/14/positive-negative-news-from-yahoo/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 14, 2008
- 0 comments
There’s been too much sad news coming out of Yahoo recently. Here’s a nice positive Y announcement, albeit involving negativity (emphasis mine):
Excluded Keywords
We’ve expanded the maximum number of account-level and ad group-level excluded keywords from 50 to 250, which should help you better target searches and block unwanted ones. …. Remember, excluded words can be set at the account level under the Administration tab and the ad group level in the ad group setting page.
– from Yahoo Search Marketing Blog, Feb 1 2008
Thanks, Yahoo Search Team, for these new features!
Matchtypes and negatives play key roles in keeping your paid search ads away from less relevant search queries. Tuning your matchtypes and negatives let you cut PPC costs without sacrificing PPC sales.
RKG tip: invest time studying the actual search queries which trigger your highest-cost ads. Your logs often hold a rich trove of words to avoid. They can also suggest new concepts and ideas to add to your PPC campaigns.
If you like this post, consider subscribing to our RSS feed. You can also have new posts sent to you via email.
Related Posts
- Negative News Flow Is A Lagging Indicator Wise words from Paul Kedrosky....
- The Cost Of SEM Software (Letter To The Editor, DM News) the direct cost of SEM software is dwarfed by two other related costs: the cost of trained staff to run that software, and the opportunity...
- Amazing Breaking News!!! A great news day across the web, truly amazing stuff!!!...
- News: Details of Microsoft’s New Analytics Tool Leaked Microsoft's new site analytics tool was mentioned at the Shop.org workshop, just a day before a few screenshots were released....
No Comments Yet
Your comment will be first!
Your Comment