RKG Logo 434-978-4300

NEMOA is a great marketing trade association with a rich 60 year history and a somewhat funny name.

The acronym once stood for “New England Mail Order Association”, but the group’s influence now stretches far beyond New England, and its original mail order focus has broadened to multichannel.

red sox 2007 world series champs

NEMOA’s Spring 2008 Conference is happening March 12-14 at the Royal Sonesta Hotel in Cambridge.

The topic is “New Marketing” and the theme is “baseball”, with Thursday’s networking dinner at Fenway. (Go Sox!)

NEMOA is a secret gem of a tradeshow — super friendly folks, no vendor pitches, solid info, and fun.

Just a few of the great retailers speaking are Peter Grebus of William Sonoma, Steve Spangler of SteveSpanglerScience, Matt Glerum of Garnett Hill, Peter Kosciewicz of Eastwood, Neil Evans of Beachbody, Don Zeidler of Burpee, and Mark Ruddy of Bavarian Autosport.

royal sonesta boston

I’ll be giving a 100 mile-per-hour-fastball talk on “17 Web 2.0 Strategies You Can Implement Next Week”. That works out to about one actionable strategy every 212 seconds!

There are still some seats left, so if you’re near Boston in mid-March, put this show on your calendar.


Conference brochure: Nemoa Spring 2008

Update: Kevin Hillstrom points out the $50 early reg discount if you sign up by Feb 18th.

If you like this post, consider subscribing to our RSS feed. You can also have new posts sent to you via email.


Possibly Similar Posts

Trackback

http://www.rimmkaufman.com/rkgblog/2008/02/05/nemoa-spring-2008/trackback/

No Comments Yet

Your comment will be first!

Your Comment

Email Updates

Categories

Recent Comments

  • George Michie: Happy New Year, John. Market Motive is a good place to start. Keep a close eye on other good blogs: ours, SearchEngineLand, ClickZ....
  • john: Hi George and Happy New Year. I work for large Company who created a new SBU of New Media Specialists, basically resellers of Google And...
  • George Michie: Shelley, I hear you! We had a candidate who listed HTML as a proficiency on her resume. When pressed for specifics she said:...
  • Erin: Actually, I am always wondering this about myself. I surprise myself by what I know, but I don’t feel super confident about my...
  • Shelley Ellis: I like the sports analogy. My husband was a baseball coach for years and I still get tickled thinking about the time a mom told him...
  • AJ @ Web Domains, UK: I think the problem is spamming scripts are being written that target prominent blogging/comments systems such as Movable...
  • Debra Askanase: Hi Alan, Thanks for the quick overview. Just want to point out that the Wufoo outgoing link actually connects to Survey Monkey....
  • George: Vijay, that’s the best idea I’ve heard in months! Rick, your point is well-taken. It’s really noisy, and for many retail...
  • Alan: You can use this toy model in any channel where you can sales definitively tie sales back to an advertisement or promotion using a tracking...
  • Patrick: Nice model. What I’m wondering however is what type of net sales you should include. I believe these should be the sales resulting...
  • Vijay R: With mobile phones being ubiquitous, why not use them as a channel to measure effect of online on offline sales? For instance, offer a...
  • George: Not all of our clients do think this way. Many do, but others are more concerned about share of voice, and the trappings of a good program....
  • Jim Novo: George, I have to ask the same question I asked Alan on his “melons” post - how do we get people to care about profits? Every...
  • Rick Galan: Even doing specific geo-targeted tests really don’t get us all of the way there though. There is so much fluctuation in consumer...
  • Andrew: $800 billion is perhaps “only” 5% of GDP, but it exceeds all of the federal government’s other (individual) outlays....

Blog Stats

  • Posts: 801
  • Words: 356,375
  • Comments: 1,584

Administration