Date Archive: February 2008

The graph proves it conclusively: just about nobody is satisfied with their web site.

We receive more customer service requests for J. C. Penney.

News flash: the category leaders in Search, Portals, and Auctions have all the traffic!

Attending the B2B show in Orlando next week? We have 3 slots available for mini-clinics designed to help you boost site conversion. 30 minute consultation, no cost.

I wrote a longish Q&A post on the benefits (and potential dangers) of very large paid search term lists over at SEL yesterday.

Does blogging change the relationship between corporation and customer? I think it does.

Is your site clueless about relationships? Take a look at your sign-up processes and embrace drip irrigation marketing.

It you work in the catalog industry, either as a mailer or a vendor, check out the American Catalog Mailer’s Association, and consider getting your company involved.

We’re leading 3 sessions at the 2008 ACCM Conference in Orlando, May 19-22. The DMA has generously provided a 25% speaker discount for us to share.

“Put a sign in every department, on the conference room wall, that says, ‘Would anybody tell a friend about this?’ It’s a magic question that raises the bar across the organization and development.” — Andy Sernowitz

We’re speaking at the DMA B2B Marketing Conference March 3-5.

As marketers, we need to present our case multiple times, consistently and compellingly, before our audience takes notice. Fun video from Quirkology.

Missy Park is the founder and CEO of Title Nine, a web/catalog/store retailer of women’s athletic gear. I spoke with Missy about risk, branding, and Title Nine’s transition to retail.

Danny Sullivan, SearchEngineLand’s illustrious Editor-In-Chief, emailed me some follow-up questions about how we buy clicks and how we allocate budgets.

How you pay your SEM agency determines how they will act.

Matchtypes and negatives play key roles in keeping your ads away from less relevant search queries.

It’s taken a few more days than expected, but I’m just about dug out from the Internet Retailer Web Design ‘08 show. The most interesting takeaway from this trip: retailers aren’t yet testing their sites.

Darden’s exec ed course on online marketing: “Online Marketing Update”, April 28, 29, and 30th in beautiful Charlottesville, Virginia.

Google Blog Search hiccuping?

Google adds surveying functionality to Google Docs Spreadsheets.

As seen in real life.

Here is a “funny” blog.

Great intro article on domaining by Jeremy Kirk over at Network World.

Here are our January 2008 PPC search engine share numbers.

NEMOA’s Spring 2008 Conference is March 12-14, 2008, at the Royal Sonesta Hotel in Cambridge.