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Date Archive: February 2008

Are You Satisfied With Your Site?

The graph proves it conclusively: just about nobody is satisfied with their web site.

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Mike Ullman, J. C. Penney CEO: Hello again!

We receive more customer service requests for J. C. Penney.

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And The Winner Is: Everyone Else! (Except In Search, Portals, And Auctions)

News flash: the category leaders in Search, Portals, and Auctions have all the traffic!

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3 Slots Remain for Conversion Mini-Clinics at DMA B2B Show Next Week

Attending the B2B show in Orlando next week? We have 3 slots available for mini-clinics designed to help you boost site conversion. 30 minute consultation, no cost.

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To Catch More Fish, Keep More Hooks In The Water

I wrote a longish Q&A post on the benefits (and potential dangers) of very large paid search term lists over at SEL yesterday.

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Is Mike Ullman Listening To The Blogosphere? Are You?

Does blogging change the relationship between corporation and customer? I think it does.

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How to Succeed at Dating: Permission Marketing and Your Site’s Sign-up Pages

Is your site clueless about relationships? Take a look at your sign-up processes and embrace drip irrigation marketing.

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Hamilton Davison: Catalogers, Unite!

It you work in the catalog industry, either as a mailer or a vendor, check out the American Catalog Mailer’s Association, and consider getting your company involved.

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RKG Leads 3 Sessions at ACCM 2008 (and 25% discount)

We’re leading 3 sessions at the 2008 ACCM Conference in Orlando, May 19-22. The DMA has generously provided a 25% speaker discount for us to share.

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Interviewing Andy Sernovitz: “Would Anyone Tell A Friend About This?”

“Put a sign in every department, on the conference room wall, that says, ‘Would anybody tell a friend about this?’ It’s a magic question that raises the bar across the organization and development.” — Andy Sernowitz

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RKG at the 2008 DMA B-to-B Conference

We’re speaking at the DMA B2B Marketing Conference March 3-5.

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People Don’t See, First Time Shown

As marketers, we need to present our case multiple times, consistently and compellingly, before our audience takes notice. Fun video from Quirkology.

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Title Nine CEO Missy Park Talks About Taking Risks, Building A Brand, And The Transition To Retail

Missy Park is the founder and CEO of Title Nine, a web/catalog/store retailer of women’s athletic gear. I spoke with Missy about risk, branding, and Title Nine’s transition to retail.

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Talking Click Quality With Danny Sullivan

Danny Sullivan, SearchEngineLand’s illustrious Editor-In-Chief, emailed me some follow-up questions about how we buy clicks and how we allocate budgets.

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Paid Search Pricing Models: Vitamins Vs. Liver Transplant Vs. Hair Graft Vs. Lasik

How you pay your SEM agency determines how they will act.

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Positive Negative News From Yahoo

Matchtypes and negatives play key roles in keeping your ads away from less relevant search queries.

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Stop Wrestling Elephants and Start Testing Your Site

It’s taken a few more days than expected, but I’m just about dug out from the Internet Retailer Web Design ‘08 show. The most interesting takeaway from this trip: retailers aren’t yet testing their sites.

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Online Marketing Update @ Darden — April 28, 29, 30

Darden’s exec ed course on online marketing: “Online Marketing Update”, April 28, 29, and 30th in beautiful Charlottesville, Virginia.

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Google Blogsearch Hiccups?

Google Blog Search hiccuping?

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Google Docs Survey Tool

Google adds surveying functionality to Google Docs Spreadsheets.

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How to Eliminate Selection Bias in Your Customer Satisfaction Surveys

As seen in real life.

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“Unnecessary” Quotation Marks

Here is a “funny” blog.

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Domain Kiting, Domain Tasting, Domain Front-Running: Blech!

Great intro article on domaining by Jeremy Kirk over at Network World.

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January 2008 PPC Ad Spend Share: Google vs. Yahoo + Microsoft

Here are our January 2008 PPC search engine share numbers.

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NEMOA Spring 2008: A Whole New Ball Game

NEMOA’s Spring 2008 Conference is March 12-14, 2008, at the Royal Sonesta Hotel in Cambridge.

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  • Nancy Kast: I am writing about your billing and online services. I have been receiving calls saying my bill is not paid. My husband pays all our...
  • Marc Adelman: George, Thanks for sharing this data. From an online buzz perspective, Bing is making a big splash. Everyone is talking about it....
  • George Michie: Hi Dennis, I’m not a lawyer, so take anything I say on this with a grain of salt (and please don’t sue us if we’re...
  • survey online: unfortunatelly i have to say that Google tools are the easiest survey web
  • Dennis Yu: Alan, We’ve had several C&D’s sent to us for seemingly innocuous issues. One of our casual dining clients bid on a...
  • George Michie: Hi Vivek, Haven’t had time to put together a full update, but I did take a look at the numbers. No material gains in market...
  • Karridy: You should checkout ClickPath’s call to KW tracking.
  • Vivek: George, really enjoying reading about the analysis you guys do. Was wondering if you have an update on this given a couple more weeks have...
  • Vicki Swaim: Dear Mr.Ullman, I hope you can help me with my problem. I ordered a TV stand the end of April that was advertised as a close out item....
  • Luke: It’s a shame we live in such a litigious society. Why should we have to set up an association? Surely we can prevent senseless...
  • George Michie: Josh, we have had shots fired over our bow and our client’s in the past. Usually responsible companies are reasonable about...
  • Ryan: Ok, George, I’m sufficiently scared… Thanks… :-) Incidentally, are there any trademark resources (other than Google...
  • Josh: We have run into trademark issues for several clients, although it has so far been a matter of trying to make “fair use” of a...
  • Mike: THANK YOU! I love you man!! :)
  • Matthew: Francis, We’ve likewise seen the “A-List” phenomenon in the past. Perhaps with Bing.com, there won’t be anymore of...

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