| Title: | Free Tool To Cluster PPC Phrases Into Related AdGroups — RKG Duck |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/01/27/duck-stemming/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 27, 2008
- 9 comments
Last week, we released RKG Duck, a Windows Clipboard Filter. I described some simple uses in an introductory video demo. I wanted to make a second video to show how write your own filters.
With George’s post on the limitations of AdGroups still fresh on the blog, (AdGroups as a Barrier to Success), I decided to write a RKG Duck filter which approximates AdGrouping. That is, given a list of keywords, write a filter which yields a signature which clusters similar phrases.
I chose a rudimentary algorithm: for each phrase, remove stop words, stem, alphabetize, and crush into a signature. It took me just under ten minutes to code it.
Here’s a 90 second preview video showing the filter in action:
And here’s a link to the full 10 minute video. It covers installing RKG Duck, using CPAN modules, and writing the stemming AdGroup filter.
Video Link: RKG Duck II: Google AdGroups And Stemming
Note: this example is a demonstration of what one can do with RKG Duck. This isn’t how our firm builds AdGroups — we don’t recommend building out phrases then AdGrouping later. Rather, the right approach to build campaigns is to go through every relevant URL on the site; build out rich keywords for each URL; assign targeted copy, smart match types, and sensible initial bids; then adgroup them appropriately. As George mentioned, there’s significant benefit in databasing ads in a richer taxonomy than the simple Campaign >> AdGroup >> Term hierarchy.
If you like this post, consider subscribing to our RSS feed. You can also have new posts sent to you via email.
Related Posts
- Free Tool to Help Ask the 3 (Make that 4) Most Important Questions about Your Website Wondering if your site visitors are satisfied and how you can help them? We're fans of Avinash's 3 question primary purpose survey. A new free...
- Free Tool For Back-Of-The-Napkin PPC Projections When you need fast back-of-the-napkin guestimates of sales for a given ad spend, the "Square Root Rule" can be a useful tool....
- SEO / SEM Powertool: RKG Duck Yesterday on SearchEngineLand we announced the opensourcing of RKG Duck, a powerful tool which lets you run filters on the Windows clipboard. ...
- AdGroups as a Barrier to Success AdGroups are useful for folks managing small programs, and an essential construct in making Content advertising work well. However, for a large complex search program,...
Hey, this looks great. I installed the duck, grabbed Perl active state and have the built in .pl files working properly…but I can’t get the adgroup filter to work. The Youtube video was a bit distored - can you confirm this code?
use strict;
use Text::English;
my %stop = map {$_=>1} qw(
a about an are as at be by for from how i is it
of on or that the this to was what when where who will with the);
while () {
chomp;
my @w=split( /\s+/. $_);
@w = grep { ! $stop{ $_} } @w;
@w = Text::English::stem(@w);
print join(”. $ @w), “\n”;
}
I found a few errors, now it just pastes what I copied, but the result is noting.
Hi Jeff —
Cheers –
Alan
Hi.
I downloaded your duck tool however the software does not capture the filters that come along with the download, ie: on the left side of the user-interface, there are no filters which I can click on, there is just an empty white space. I thought I was doing something wrong however a friend with strong technical skills also had the same problem. Any advice??
Thanks so much!
Thank you for offering this tool, but I also can’t make out the code in the adgroup stemming video. Any chance you could post this for download? I would love to experiment with it.
I’m having the same problem as Daniel, when I load Duck there are no filters in the sidebar. What’s the fix?
Just an update for anyone experiencing the problem I mentioned above, the fix is to install Active Perl.
However, now I’m having the same problem as Jeff… I have the script right and all the pre-packaged scripts work but the text in the window turns red when I turn it on. I have “Text” as a subfolder in the folder rkg-duck.exe is in, and English.pm in the “Text” folder.
Some more detailed instructions that didn’t involve trying to figure out what’s going on in the video would be a big help, would love to use this tool but just can’t get it to work..
Sorry if the video instructions were terse. In the simplest case, the duck tool takes a stand-alone perl filter, no modules, and so there’s no issue of include paths. If you need a module, the easiest fix is to install activeperl on the local machine, then install the module using ppm (or ppm3?). Once you can run the filter on a dos command line, it should work fine in the Duck tool too.
Hope that helps!
Alan
Hmm, the adgroup filter turns red for me too but all the other “pre-made” filters work just fine… strange indeed.