| Title: | 14 Hot Ideas in Free and Paid Search For 2008 |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/01/16/14-ideas-for-2008/ |
| Printed: | March 16, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 16, 2008
- 2 comments
From my article in this month’s Catalog Success, fourteen important ideas for paid and natural search as we start 2008:
- Social media.
- Markup.
- CSS.
- Blogs and RSS.
- Google’s Universal Search.
- GA & GWO.
- Brand vs. nonbrand.
- Broad match and content.
- Profit, not position.
- Long-Tail term bidding.
- Comprehensive term lists.
- Rational ad groups.
- Quality score.
- Personalized SERPs.
- Conversion: the ultimate PPC battleground.
Catalog Success article: 14 Hot Ideas in Free and Paid Search For 2008
If you like this post, consider subscribing to our RSS feed. You can also have new posts sent to you via email.
Related Posts
- eBay Adopting Syndicated Google Paid Search Ads, Dropping Yahoo Has eBay been phasing out syndicated Yahoo ads in favor of Google's? RKG records indicate a major change in the search partner landscape....
- Mobile Paid Search Data: iPhone Dominant, Android Rising Traffic from mobile devices has grown tremendously over the last year, but the quality of that traffic may be sketchy....
Have you had a chance to try out the radio and television through Google? We are doing some tests with radio and so far it seems to be going well. I am very lucky to have a couple big fish that are more concerned with brand awareness, definitely makes things easier. Really enjoying the site targeting as well, CPC is better, audience more productive.
Nope, I do not think we’ve done any substantial radio work with clients yet. We focus on direct response, so the branding angle is often given lower priority by our clients.