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Date Archive: 2008

Our Inc 500 Brothers?

Our business is going really well thanks to our great clients. But looking at some other folks included in our category makes me shake my head in amazement…er something.

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Why Position Bidding Wastes Money

Happy with your position crawling bid system? Find out why it is undoubtedly leaving money on the table.

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Will Local PPC ads Destroy the National ads?

Could wide-spread adoption geo-targeted advertising spell doom for online marketers? If brick and mortar stores start channeling resources towards local search, might “national” advertisers be outbid to the point of extinction?

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Are Branding and Direct Marketing that different?

Branding and Direct Marketing are different beasts, for sure. But aren’t they both geared towards generating ROI in the long run?

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Stats: Online Shopping More-Or-Less Steady During Current US Financial Crisis

We do not observe broad weakness in online sales.

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Early Read on Google’s Quality Score Changes

Google released their Quality Score Changes early last week. Based on early results, we’re seeing minimal effects.

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You Read It Here First: Google Partners With GE

Last week came the real GE/Google energy announcement.

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Learn Practical Dayparting Tips at SMX East

If you’ll be at SMX East October 6-8, we’d love to meet up at the show.

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Akismet Fights Blog Comment Spam

Our blog just crossed the 100,000 mark on spam blog comments.

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How To Export Starred Items From Google Reader Into HTML

Posting my solution on how to export starred posts from Google Reader.

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Security Tip: Never Display Fatal Stack Traces To Users

Never send fatal errors to outside world.

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Avast Ye Scurvy Dogs

Online retailers seeking the elusive Pirate demographic can use a free English-to-Pirate site translation service.

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NYT article: “Ambient Awareness”

“Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting.”

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How Aggressively Should You Bid In Paid Search? (3 min video)

Here’s a three minute video with some advice on how aggressively to bid in paid search.

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Yes, I’m Human. No, I Can’t Decode YouTube Captchas.

Today’s pet peeve: illegible captchas.

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PPC Musings Via NPR: Chrome, UAL Bankruptcy, and the Freddie/Fannie Bailout

Driving in this morning, three stories on NPR caught my ear as having a paid search angle.

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PPC Bidding: Requirement #4: Ad level bidding

This is part 4 in a series on the required attributes/capabilities of a PPC bidding platform.

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Join the Rimm-Kaufman Group at the Shop.org Annual Summit

Are you headed to the Shop.org Annual Summit next week? We’re participating and would be happy to meet up at the show.

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Chrome: Strong Out Of The Gate

I’ve been using Google’s new browser for a day and a half now. I like it.

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9 Keys to Successful Day-Parting

In case you missed it, this was posted yesterday on the Search Marketing Blog Searchengineland.

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What Google Chrome Means To Retailers: Early Thoughts From Reading The Comic

In the next few days, Google will release an open source browser named Chrome.

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Google Squashing Sarah Palin Ads?

As a citizen, I’m pleased to see the Palin paid results free of crass commercialism, partisan attacks, and sleazy picture sites. But I wonder: why are those ads not there today?

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Sarah Palin

Sarah Palin ads on AdWords.

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How To Compute Smart PPC Bids (3 min video)

Our advice on setting rational PPC bids.

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Client Summit Success!

A big public “Thank You!” to all our clients who made our Client Summit a smashing success!

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  • George Michie: Thanks for your comments Ophir, you raise excellent points. Particularly as Geo-targeting competition in different areas moves...
  • SEO Services: Nice Post. Thanks for sharing this information with us.
  • Ophir Cohen: The Problem with Positions in SEM The whole concept of positions (1 vs 3 vs 15) has a lot of meaning when the goal of a campaign is...
  • George Michie: Thanks for your thoughts, Jason. I like your metaphor of the millions of query "channels". Indeed it may be that poor converting...
  • George Michie: Thanks Christian, I think they simply present those aggregate figures to highlight the difficulty: the data is incredibly sparse,...
  • Jason Anderson: Interesting Post. Seems likely that the same forces that produce a mix of regional and national advertising on television will...
  • Christian Little: Hey George, Regarding the university study, I read it over and I don't understand all the math, but I don't think it could be...
  • Elaine: Alan, Thanks for the Great post. As Eric mentioned, I'd love to see more on year-over-year analysis when you have it.
  • George Michie: Jonathan, thanks for your comment. I look forward to reading your book! Some Direct Marketers worry that the Big Brand Advertisers...
  • Adsense: Yes your comments are spot on. I hate the possibility of fraud and hope I never get accused by accident. If someone hates you enough they...
  • Jonathan Salem Baskin: I absolutely agree with your post, and am continually fascinated (and somewhat befuddled) by marketers' willingness to...
  • George Michie: Dan, I hear you! Ultimately Google will choose the ad that generates the most revenue. That will depend largely on customer intent...
  • dan: I find geo-targeting an alarming trend. The power of the internet is that you can get information, products and services from around the...
  • Alan Rimm-Kaufman: Oliver -- yes, there's always a tradeoff between sales and profits. Picking that tradeoff is the most important strategic...
  • George: Good point, Christian, Yep, far be it from me to criticize the marketing plans of huge, profitable, growing firms. Ultimately there is "hit...

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