Date Archive: December 2007
Treating Customers Right: Removing Nuisance Fees at Hotels.com
| Title: | Treating Customers Right: Removing Nuisance Fees at Hotels.com |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/12/24/kudos-hotel-dot-com/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 24, 2007
- 3 comments
Kudos to Hotels.com eschewing bad profits and dropping their nuisance fees.
read more...Steve Spangler: Make It Big, Do It Right, Give It Class
| Title: | Steve Spangler: Make It Big, Do It Right, Give It Class |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/12/21/steve-spangler/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 21, 2007
- 6 comments
I had the enjoyable chance to interview Steve Spangler about the importance of the customer experience, about company values, and about diet soda geysers.
read more...Amazon nearly ruined my Christmas Spirit: A Lesson in Error Handling
| Title: | Amazon nearly ruined my Christmas Spirit: A Lesson in Error Handling |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/12/20/amzn-error-handling/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 20, 2007
- 2 comments
No matter what size the online retail outfit, error handling should always be clear, easy, and friendly.
read more...Holiday ‘07 Going Out With A Whimper?
| Title: | Holiday ‘07 Going Out With A Whimper? |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/12/19/holiday-2007-whimper/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 19, 2007
- 3 comments
This blue line shows the median lift in comp-site sales, this year’s holiday vs. last year. The downward slope of the red line indicates the holiday lift is eroding.
read more...If you aren’t yet using MVT to increase your site conversion: you should.
| Title: | If you aren’t yet using MVT to increase your site conversion: you should. |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/12/19/mvt-for-site-conversion/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 19, 2007
- 0 comments
If you aren’t yet using multivariate testing to increase your site conversion, you should.
read more...“Here Comes Another Bubble” Video
| Title: | “Here Comes Another Bubble” Video |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/12/17/another-bubble-video/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 17, 2007
- 1 comment
“Here’s Comes Another Bubble” video and copyright fracas.
read more...Migrating URLs
| Title: | Migrating URLs |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/12/17/migrating-urls/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 17, 2007
- 4 comments
Many online retailers are either heading into or just coming out of a site redesign. Often a redesign means all new URLs. Budget the necessary time and effort to keep all your historic URLs working.
read more...Your Finances Are Probably Waaay Below Average (Washington Post)
| Title: | Your Finances Are Probably Waaay Below Average (Washington Post) |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/12/17/averages-can-deceive/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 17, 2007
- 1 comment
In bidding as in newspaper columns, use caution when using averages to characterize highly skewed or highly dispersed distributions.
read more...Did Holiday ‘07 Online Happen Early, Or Are We Yet To See A Last Minute Surge?
| Title: | Did Holiday ‘07 Online Happen Early, Or Are We Yet To See A Last Minute Surge? |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/12/14/online-holiday-07-came-early/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 14, 2007
- 1 comment
If our Thanksgiving week numbers are any indication, it also appears that more and more consumers are skirting the brick-and-mortar crowds on Black Friday in favor of making purchases online.
read more...Words Matter: 11 Reasons Effective Websites Pay Attention to Text
| Title: | Words Matter: 11 Reasons Effective Websites Pay Attention to Text |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/12/13/words-matter-11-reasons-effective-websites-pay-attention-to-text/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 13, 2007
- 3 comments
One big reason blogging endures: words matter. Here are 11 reasons why text rocks and its mastery is key to building an effective site.
read more...Reports of Blogging’s Death Greatly Exaggerated
| Title: | Reports of Blogging’s Death Greatly Exaggerated |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/12/11/blogging-rather-unique-and-wonderful/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 11, 2007
- 2 comments
McLeod: “If you’re one of these people considering giving up on blogging in exchange for paying more attention to Facebook, Twitter, YouTube and MySpace, or whatever they throw at us mere mortals, bear in mind you are giving up on something rather unique and wonderful.”
read more...More Tips For Using WordPress As A Web Content Management System
| Title: | More Tips For Using WordPress As A Web Content Management System |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/12/10/wordpress-cms-tips/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 10, 2007
- 5 comments
Some thoughts on migrating our corporate site to Wordpress, along with some code snippets.
read more...Tips For Using WordPress As A Content Management System (CMS)
| Title: | Tips For Using WordPress As A Content Management System (CMS) |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/12/10/wp-cms/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 10, 2007
- 10 comments
We report on our progress porting our site to WordPress.
read more...With All That Traffic, Does Facebook Test Its Site?
| Title: | With All That Traffic, Does Facebook Test Its Site? |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/12/07/facebook-testing/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 7, 2007
- 0 comments
When Facebook makes big changes that affect their users, do they test first?
read more...“PPC Boom Or Bust?” I Debate Edelman’s Steve Rubel
| Title: | “PPC Boom Or Bust?” I Debate Edelman’s Steve Rubel |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/12/05/pcc-boom-or-bust/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 5, 2007
- 1 comment
I had the enjoyable opportunity to debate the future of pay-per-click with Steve Rubel, Edelman SVP, A-list blogger, and pay-per-click skeptic. Paul Dunay moderated.
read more...Become a Virtual Spy: Use free Web tools to sleuth your online competition
| Title: | Become a Virtual Spy: Use free Web tools to sleuth your online competition |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/12/05/sleuthing-your-online-competition/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 5, 2007
- 0 comments
From Catalog Success, an article on using free tools to sleuth your online competitors.
read more...Catalog Success: 2007’s 50 Best Tips For Multichannel Success
| Title: | Catalog Success: 2007’s 50 Best Tips For Multichannel Success |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/12/02/catalog-success-2007s-50-best-tips-for-multichannel-success/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 2, 2007
- 0 comments
We were pleased to see two of our tips selected by Catalog Success for their list of the 50 best multichannel ideas of 2007.
read more...Backlash Against Facebook’s Beacon
| Title: | Backlash Against Facebook’s Beacon |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/12/02/beacon-backlash/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 2, 2007
- 4 comments
Today’s Washington Post describes backlash against FaceBook’s Beacon advertising feature.
read more...Nov ‘07 Pay-Per-Click Trends: Ad Spend up 35%, CPCs up 5%, G-Y-M Share %s Hold Steady
| Title: | Nov ‘07 Pay-Per-Click Trends: Ad Spend up 35%, CPCs up 5%, G-Y-M Share %s Hold Steady |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/12/02/nov-2007-ppc-share/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 2, 2007
- 0 comments
In November 2007, our agency’s clients spent, in aggregate, 35% more on paid search than in October 2007. The proportion of our clients’ aggregate ad spend going to Google, Yahoo, and Microsoft stayed essentially flat from October to November: Google reigns at 79.3% share, Yahoo holds at 16.2%, and Microsoft trails at 4.5%.
read more...