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Alan Rimm-Kaufman

How Not To Use Pay-Per-Click To Find A Job

Title: How Not To Use Pay-Per-Click To Find A Job
URL: http://www.rimmkaufman.com/rkgblog/2007/11/30/ppc-resume/
Printed: March 15, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

This was a new one for me: a job seeker running AdWords against a brand name to try get an interview.

bazaar voice

Not only does it disrupt the brand, it also raises drives up their CPC. Ack!

Reminds me of the Aleksey Vayner video resume (video).

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  • George Michie: Jim, I think you’re right on that last piece. To me, Google doesn’t have to see this as either/or, by simply offering...
  • Jim Novo: I’ve also written about this “smart client” problem, the idea that a lot of what Google “suggests” or does...
  • Kathleen Raines: In my letter I did put the wrong month. I said April it should have been May.
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  • Lance: George - Thanks so much for the interview and the kind words. Jake - We have seen the gains from our tests hold up. But I am sensitive to...
  • Andrew@BloggingGuide: I liked what he said: our approach is to never be satisfied, and always seek incremental improvement. This is absolutely true...
  • Jake Minturn: Great interview! One thing I am curious about, and I’d love to get Lance’s take on this, is if these boosts in conversion...
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  • David: Great post George, nice to see technology story telling alive. Kept me gripped and v interesting.
  • Rex Dixon: @George - That is too bad to hear. I don’t believe we have any PPC test results on our site currently.
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  • Ken Truman: Shay - I definitely think the same logic applies to day of week analysis. George - That’s an extremely interesting way of...
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  • Billy Wolt: take-away: Make sure you are bidding on your brand, broad topic, and specific model keywords :)

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