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With the 2008 election is less than a year away, we’ve been taking a long look at PPC advertising in the campaign to see how the presidential hopefuls are using paid search. We’ve been running searches on candidate names and issues since February, noting what we see. The dataset came to over 25K searches on G and Y, both.

We thought that pay-per-click search would find wide adoption, but we were wrong.

We’re following the paid search angle of 2008 Presidential campaign with interest – partly because we have a hard core group of political junkies on staff, partly because we’re bullish on paid search, and partly because we think there’s good potential for using PPC as a core component of political campaign advertising. When you have a hammer, everything starts looking like a nail…

Tomorrow we’re releasing Search and Politics ’08, our study of paid search advertising by for the 2008 Presidential election. The study looks at over 25,000 searches year to date. You can check the study early at www.rimmkaufman.com/election08

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  1. Pingback: Voters Are Searching But Campaigns Aren’t Advertising: Analyzing PPC Results for 50,000+ Google & Yahoo Political Searches — 2008 president candidates on February 17, 2008

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  • George Michie: Art, your observations about negatives are very interesting. Hopeful the selection bias will get people to read before they click,...
  • George Michie: John E., thanks for stopping by! You make an excellent point over as SEL, but I think what will happen is a positive selection bias....
  • John: I too am concerned about the long tail effect. Users are going to have to “wade” through competing websites to find anything...
  • John Ellis: As a paid search marketer, I am little concerned about the long-tail effect. Hopefully, I am wrong. FYI – See my thoughts here:...
  • Jc: Yeah when you’re talking about Google, they already have a large set of randomly sampled statistics on user behavior from their tests...
  • Art: Here are some observations I have so far. 1. Example: In my daycare campaign I have “jobs” as a negative phrase match keyword. When I do a...
  • George Michie: Dale, it will be fascinating to see how this plays out. I have to believe that it won’t result in a greater propensity for...
  • George Michie: Another interesting possibility: If users no longer scroll, but “just keep typing” does that mean that the click volume...
  • Dale Stokdyk: For me, it’s hard to believe the 3 second rule is enough — in my gut, I suspect impressions will increase. Also, I...
  • George Michie: Great point, JC, They made the comment during the press conference that they think* users will conduct more searches around the...
  • Jc: I think it will be very interesting what will happen to impressions and CTR. Based on the assumption that whatever Google does increases their...
  • George Michie: Dale it’s a great question. I wonder what fraction of searches actually happen from Google.com vs toolbars vs an iGoogle...
  • Dale Stokdyk: George, I use the Google Search Bar 99% of the time — I wonder about others? Was fascinating to watch the search results change...
  • George Michie: :-) Somewhat less so…Yahoo?…don̵ 7;t get me started :-)
  • Jc: Now my question is, do you share the same level of faith about Bing? Haha.

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