| Title: | How Google’s OpenSocial Can Help Your E-commerce Site’s Design |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/11/06/how-google%e2%80%99s-opensocial-can-help-your-e-commerce-site%e2%80%99s-design/ |
| Printed: | March 13, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 6, 2007
- 2 comments
To get the most out of what’s Newest or Next you usually need a pretty comfortable grip on the basics. Included in the documentation for Google’s release of OpenSocial, you’ll find a useful Social Design Best Practices list. Well worth a read whether your next release is a nifty widget, a workmanlike Holiday Gifts page — or just about any content with which you hope to engage your prospect.
Google succinctly expounds on each of the numbered items below, but take this quick pass at the headlines:
- Engage Quickly
- Mimic Look and Feel
- Enable Self Expression
- Make it Dynamic
- Expose Friend Activity
- Browse the Graph
- Drive Communication
- Build Communities
- Solve Real World Tasks
Over at Bokardo.com, Josh Porter points out that only two or three of these best practices are truly limited to the social network: most are relevant to many software applications, including basic e-commerce.
So that new page you’re about to release, if you expect people to use it, care about it and even tell their friends about it, maybe it’s an unassuming or aspiring example of social media.
Will people “get it” quickly—and care? (See #1 above). Does it solve your prospect’s problem? (#9). Is the design consistent with the rest of your site? (#2). Can your visitor comment on it, or pass it along? (#3, #7). And so on.
Social networking can bring user-centric design to the foreground: it keeps us tuned in to the notion that real people need to find value in the content we offer on our sites.
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Can you give ideas on how to use widgets to get more sales for a web store? THank you
Judging by the ecommerce apps on Facebook - you’re hard pressed to find one that has gained traction. We’ll see what happens in the next few years if someone can make that happen. I wonder what people will cook up with Open Social.
Area51, you could create widgets for wishlists that people could post to their blogs and people could buy directly from your store (a sidebar widget that many of the social shopping-bookmarking sites have) right now there isn’t an affiliate network that offers widgets like this (networks like Commission Junction). A good opportunity for someone to start…