Date Archive: November 2007
How Not To Use Pay-Per-Click To Find A Job
This was a new one for me: a job seeker running AdWords against a brand name to try get an interview. Ack!
read more...Median CyberMonday Sales Up 32% (and other 11 benchmarks): Compare Your Results By Category
How did we do compared to everybody else? The perennial question is a hard one to answer. Perhaps these benchmarks will help.
read more...When “Statistically Significant” Isn’t
Direct marketing testing is both art and science. Here are three situations where “statistically significant” results might not have business significance.
read more...Starting from Scratch: A Paid Search Primer
How do you get started marketing your products via paid search? Here are a few high-level strategies to keep in mind when launching a PPC program from scratch.
read more...9 Tips For Effective Political Paid Search Advertising
Running paid search for a political campaign? Here’s our list of best practices for using PPC advertising.
read more...Vat19: Online Retailing via SKU-level videos
VAT19 offers a specific video for (almost) every product they sell. This SKU-level-video web presentation will become increasing common in many retail categories.
read more...PPC Outsource or In-House? Rules of thumb
A while back I blogged on the in-source versus outsource decision with SEM. Today, I want to go into a bit more depth on what those choices mean.
read more...Paid Search And the 2008 Election
A list of bloggers covering search and the 2008 Presidential campaign.
read more...Paid Search Trends, 2006 vs. 2007 YTD
Linking to a post today I wrote over at Search Engine Land on year-to-date trends in PPC.
read more...Voters Are Searching But Campaigns Aren’t Advertising: Analyzing PPC Results for 50,000+ Google & Yahoo Political Searches
Voters are searching but candidates aren’t advertising: announcing the Search and Politics 2008 study.
read more...Internal Blogs: Less Email, Blogging Training Wheels, Link-sharing, BizCulture
We run an internal blog where all employees can post, and it is working well for us.
read more...Congrats, Eddie and Judy!
Congrats, Eddie and Judy. May you enjoy many years of health and happiness together.
read more...Credit Card Test Numbers
Helpful info from PayPal: fake credit card numbers with valid checksums, good for test orders.
read more...“Increase AdWords Conversions 300%!” Errr, really?
When testing, keep an eye on statistical significance.
read more...How Google’s OpenSocial Can Help Your E-commerce Site’s Design
Whether your next release is a nifty widget or a workmanlike Holiday Gifts page you’ll probably want to take a look at Google’s Best Practices for Social Design.
read more...Google: Phones, Friends, and Feeds
Three Google news items of note: Open Handset, Open Social, and Reader share.
read more...October 2007 PPC Ad Spend: Google Jumps, Yahoo Slumps, Microsoft Steady
In October, across our clients, Google picked up 3 points of ad spend share, reaching 79% share. Google’s gain came at Yahoo’s expense: Yahoo’s share fell from 19% in September to 16% in October. Microsoft held steady in distant third, maintaining a 5% share.
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