Date Archive: November 2007
How Not To Use Pay-Per-Click To Find A Job
| Title: | How Not To Use Pay-Per-Click To Find A Job |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/11/30/ppc-resume/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 30, 2007
- 0 comments
This was a new one for me: a job seeker running AdWords against a brand name to try get an interview. Ack!
read more...Median CyberMonday Sales Up 32% (and other 11 benchmarks): Compare Your Results By Category
| Title: | Median CyberMonday Sales Up 32% (and other 11 benchmarks): Compare Your Results By Category |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/11/27/cyber-monday-2008/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 27, 2007
- 4 comments
How did we do compared to everybody else? The perennial question is a hard one to answer. Perhaps these benchmarks will help.
read more...When “Statistically Significant” Isn’t
| Title: | When “Statistically Significant” Isn’t |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/11/24/statistical-significance/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 24, 2007
- 4 comments
Direct marketing testing is both art and science. Here are three situations where “statistically significant” results might not have business significance.
read more...Starting from Scratch: A Paid Search Primer
| Title: | Starting from Scratch: A Paid Search Primer |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/11/20/starting-from-scratch-a-paid-search-primer/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 20, 2007
- 32 comments
How do you get started marketing your products via paid search? Here are a few high-level strategies to keep in mind when launching a PPC program from scratch.
read more...9 Tips For Effective Political Paid Search Advertising
| Title: | 9 Tips For Effective Political Paid Search Advertising |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/11/20/9_tips_for_political_paid_search_advertising/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 20, 2007
- 0 comments
Running paid search for a political campaign? Here’s our list of best practices for using PPC advertising.
read more...Vat19: Online Retailing via SKU-level videos
| Title: | Vat19: Online Retailing via SKU-level videos |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/11/19/vat19-online-retailing-via-sku-level-videos/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 19, 2007
- 2 comments
VAT19 offers a specific video for (almost) every product they sell. This SKU-level-video web presentation will become increasing common in many retail categories.
read more...PPC Outsource or In-House? Rules of thumb
| Title: | PPC Outsource or In-House? Rules of thumb |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/11/15/ppc-outsource-or-in-house-rules-of-thumb/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 15, 2007
- 5 comments
A while back I blogged on the in-source versus outsource decision with SEM. Today, I want to go into a bit more depth on what those choices mean.
read more...Paid Search And the 2008 Election
| Title: | Paid Search And the 2008 Election |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/11/13/ppc-2008-election/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 13, 2007
- 4 comments
A list of bloggers covering search and the 2008 Presidential campaign.
read more...Paid Search Trends, 2006 vs. 2007 YTD
| Title: | Paid Search Trends, 2006 vs. 2007 YTD |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/11/13/paid-search-trends-2006-vs-2007-ytd/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 13, 2007
- 0 comments
Linking to a post today I wrote over at Search Engine Land on year-to-date trends in PPC.
read more...Voters Are Searching But Campaigns Aren’t Advertising: Analyzing PPC Results for 50,000+ Google & Yahoo Political Searches
| Title: | Voters Are Searching But Campaigns Aren’t Advertising: Analyzing PPC Results for 50,000+ Google & Yahoo Political Searches |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/11/12/election-ppc-2008/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 12, 2007
- 1 comment
Voters are searching but candidates aren’t advertising: announcing the Search and Politics 2008 study.
read more...Internal Blogs: Less Email, Blogging Training Wheels, Link-sharing, BizCulture
| Title: | Internal Blogs: Less Email, Blogging Training Wheels, Link-sharing, BizCulture |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/11/10/internal-blog/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 10, 2007
- 5 comments
We run an internal blog where all employees can post, and it is working well for us.
read more...Congrats, Eddie and Judy!
| Title: | Congrats, Eddie and Judy! |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/11/09/congrats-eddie-and-judy/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 9, 2007
- 0 comments
Congrats, Eddie and Judy. May you enjoy many years of health and happiness together.
read more...Credit Card Test Numbers
| Title: | Credit Card Test Numbers |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/11/09/credit-card-test-numbers/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 9, 2007
- 24 comments
Helpful info from PayPal: fake credit card numbers with valid checksums, good for test orders.
read more...“Increase AdWords Conversions 300%!” Errr, really?
| Title: | “Increase AdWords Conversions 300%!” Errr, really? |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/11/09/ppc-copy-testing-significance/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 9, 2007
- 10 comments
When testing, keep an eye on statistical significance.
read more...How Google’s OpenSocial Can Help Your E-commerce Site’s Design
| Title: | How Google’s OpenSocial Can Help Your E-commerce Site’s Design |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/11/06/how-google%e2%80%99s-opensocial-can-help-your-e-commerce-site%e2%80%99s-design/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 6, 2007
- 2 comments
Whether your next release is a nifty widget or a workmanlike Holiday Gifts page you’ll probably want to take a look at Google’s Best Practices for Social Design.
read more...Google: Phones, Friends, and Feeds
| Title: | Google: Phones, Friends, and Feeds |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/11/06/google-phones-friends-and-feeds/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 6, 2007
- 0 comments
Three Google news items of note: Open Handset, Open Social, and Reader share.
read more...October 2007 PPC Ad Spend: Google Jumps, Yahoo Slumps, Microsoft Steady
| Title: | October 2007 PPC Ad Spend: Google Jumps, Yahoo Slumps, Microsoft Steady |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/11/01/october-2007-ppc-engine-share/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 1, 2007
- 5 comments
In October, across our clients, Google picked up 3 points of ad spend share, reaching 79% share. Google’s gain came at Yahoo’s expense: Yahoo’s share fell from 19% in September to 16% in October. Microsoft held steady in distant third, maintaining a 5% share.
read more...