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Date Archive: October 2007

CoComment

CoComment is a browser add-in that tracks responses to comments you leave on other people’s blogs.

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Free alternatives to Webex, Camtasia, etc

Interesting free and/or open source alternatives for handling online meetings, videos, screenshots, and files.

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What Every Multichannel Merchant Should Know About Paid Search Performance Audits

Linking over to a Catalog Success article on PPC audits.

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Simple. Words. Sell.

Seth Godin points to research by Steven Johnson comparing book sales success to book language complexity.

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World Modeling via PhotoSynth

Back from TED in March: Blaise Aguera y Arcas’ PhotoSynth demo. Stunning technology from Microsoft Live Labs for building 3D models of the world from collections of regular snapshots.

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Spam, or Mensa quiz?

Spam is so gosh darn obtuse these days.

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Jim Lecinski, Managing Director, Google: 10 Best Practices Shaping The Future Of Marketing

Great talk from Jim Lecinski, Managing Director, Central Region, Google, on best practices for online marketing.

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Three People You’ll Meet with Web Analytics 2.0

People are the intelligent, irrational, distracted and determined folks your site needs to serve for your business to succeed. Web Analytics 2.0 is all about people.

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Explore MarketMotive Free For One Month ($299 value)

MarketMotive just came out of beta, and they’ve provided me some guest passes for a free month, each a $299 value. Drop a note if you’d like one.

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Google Quality Score

Linking over to SEL post on Quality Score.

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YAGNI, and The Rule Of Three

Online marketing is evolving so quickly, there typically isn’t time to engineer the “perfect process” out of the gate.

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Google’s Rate Card

DMA Chicago, a dynamic mix of the old and the new.

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Detroit Light Tunnel

Off topic: the light tunnel at the Detroit airport just makes me grin.

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Online Merchandising Trends and Techniques: Session Recap from Online Market World

It was great to share ideas with the smart interesting folks on the OMW online merchandising panel in San Francisco last week. I’ve jotted down a few highlights from the session.

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PPC Benchmarks by Product Category

Yesterday I wrote about the relationship between PPC program performance and business models. Today we’ll take a look at how product categories seem to impact the numbers.

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Market Motive

MarketMotive is an educational site focusing on web marketing. I’m looking forward to participating as their pay-per-click expert.

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PPC Benchmarks: How does your program stack up?

As retailers, we always wanted to know: how are we doing relative to our competitors? We thought it might be useful to throw out some benchmarks of what we see across our client-base.

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Audits, Blogging, Speed, & WebMaster Central

Links to some recent articles I wrote for Catalog Success magazine.

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Everyone knows it is important but few actually do it

When was the last time you backed up the computer(s) on which you depend?

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Google, Yahoo, Microsoft Market Share Report, September 2007

Paid search market share held relatively stable in September, with Yahoo picking up one point of share from Google.

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EComXpo Talks, and Free University Passes ($50)

Larry Becker and I are speaking “at” EcomExpo next week.

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Hacker Safe’s Ken Leonard: 75% Of Online Retail Sites Insecure

Ken Leonard of Hacker Safe shares his thoughts on web security, vulnerability scanning, and security seals.

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“I Am Hungry” Facebook App Sells For $20K on EBay

The “I Am Hungry” Facebook app sold on eBay for $20,100.

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RKG @ DMA 07 (and $150 discount)

I’ll be speaking at the DMA 2007 Annual Show in October 13 – 18 at McCormick in Chicago. Use offer code AN302 to save $150 on registration.

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Mens Et Manus: How To Fold The MIT Logo In Origami In Three Easy Steps

Incredible paper folding video from MIT.

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