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Alan Rimm-Kaufman

MultiChannel Forensics

Title: MultiChannel Forensics
URL: http://www.rimmkaufman.com/rkgblog/2007/09/20/multichannel-forensics/
Printed: March 20, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

I’m a Kevin Hillstrom fan, and Kevin just came out with a new book on multichannel analysis: MultiChannel Forensics.

Preordered my copy on Amazon today.

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Comments

  1. Kevin Hillstrom, September 21, 2007:

    Thanks for the nice comment!

    I sincerely hope people can use the content in the book to better understand how customers interact with advertising, products, brands and channels.

  2. Dave Davis, September 21, 2007:

    Thanks for the tip. That is the 5th book I have ordered from Amazon this week as a result of recommendations in blog posts.

    Still trying to get through Avinash Kaushik’s book at the moment.

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