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Date Archive: September 2007

Blog PR Done Poorly

PR is about relationships and tone, not spam.

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Aligning Print and Web for Improved Customer Experience: September MCM Column

Get perspectives from Patagonia and Wine Enthusiast in the September “Effective Website” column in Multichannel Merchant.

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Shop.org asks Senate To Make Internet Tax Moratorium Permanent

Shop.org increases its lobbying efforts, starting with web taxation.

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An Amazon Without Tabs? Downright Wrong, or Finally Right? You Decide

Yep, the site that made tabs a ubiquitous e-commerce navigation convention is at least considering making them go away.
But of course, Amazon always used tabs incorrectly, anyway. Right?

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Recommended: Super Crunchers by Ian Ayres

Super Crunchers, by Ian Ayres, is a great book about the social implications of data mining and testing.

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Online Market World 2007

Larry Becker and I are speaking at OMW next week in San Francisco.

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NYTimes.com Ends Premium Content, Says Links are OK

While The Times may be a bit late to acknowledge the full effect of search engines, blogs and social media on their business model, they’re happy to ask their readers to help them catch up.

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Tip: Jott For Conference Reminders

A small efficiency idea: use Jott to capture notes after conference conversations.

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MultiChannel Forensics

Kevin Hillstrom just came out with a new book on multichannel analysis.

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The Long Tail Of Paid Search

The long tail of search, examined. Excerpts from a longer post at SEL.

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SEM Agencies In Crisis? Good!

David Pasternack of Did-It argues that the reason 80% of companies are dissatisfied with their SEMs is that good service can’t be had without huge management fees. We say he’s wrong.

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Prediction Markets For Online Retailing

Hoffman and Novak launch a prediction market for online retail.

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Google: In Flight, Sans Color, With Celebs

Three interesting random Google links, courtesy of Philipp Lenssen.

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Shop.org Annual ‘07, Las Vegas

We’ll be at the Shop.org summit in Las Vegas next week.

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“I dropped the toothpaste,” said Tom, crestfallen.

Off-topic post on Tom Swifties.

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Quechup = Spam

My take on Quechup: lousy site, poorly executed. And spamming to boot.

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Zip code 10048

10048 remembered, six years later.

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Video Games As Social Commentary

Persuasive Games uses video games as interactive social commentary.

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On Changing All Your URLs

Chris Alan from Expedia discusses SEO at AMA Seattle.

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Paid Search Share July & Aug ‘07: Google Up, Yahoo Down, Microsoft Steady

During July and August, across our client base, Google picked up four points of paid search market share, mostly at Yahoo’s expense.

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  • Mark Ballard: Cory, I don’t see this as an SEO v. PPC issue. The core of my argument is that CTRs are lower primarily due to misleading...
  • Cory Grassell: What are your thoughts on stats that suggest consumers are more apt to click on organic search results than PPC results? As a...
  • George Michie: Kevin, Marc, thanks for your comments. Help is coming, but not the solution. There are a number of instances when the CTR on the...
  • Marc Adelman: George, You have been an advocate of “the advanced control option” for years now. Depressing right YEARS! Eh…listen...
  • Kevin Hill: Is what they really need is a fourth match type. Here’s google’s help documentation on broad match: This is the default...
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