| Title: | Syndication or Sin-dication? Partners or Fraudsters? |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/08/13/syndication-or-sin-dication-partners-or-fraudsters/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 13, 2007
- 2 comments
Last time I advocated splitting campaigns into Google.com only and Google + Syndication, particularly for your highest traffic terms.
I got a lot of great feedback on that piece so I thought I’d provide some more data on specific Google and Yahoo partners. Obviously the mix of clients we have may impact the relative size of different partners, but this is what we see.
On each of the charts I show the fraction of Network Costs and Sales each site represents for our clients, and the relative “quality” of the traffic (1.0 = average for the network)
Data junkies: Enjoy!
If you like this post, consider subscribing to our RSS feed. You can also have new posts sent to you via email.
Related Posts
- PPC: The Syndication Networks The value of traffic from each network partner varies. Allowing advertisers to control what they pay for traffic from each would benefit the advertisers, the...
Trackback
http://www.rimmkaufman.com/rkgblog/2007/08/13/syndication-or-sin-dication-partners-or-fraudsters/trackback/Blogs Citing This Post
- Pingback: A Rational Plea For Paid Search Syndication Controls on November 23, 2009
- Pingback: PPC: The Syndication Networks on November 23, 2009
Your Comment