| Title: | AMA Hot Topic Search Marketing: Back By Popular Demand, But Going Fast |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/08/08/ama-hot-topic-again/ |
| Printed: | February 9, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 8, 2007
- 0 comments
It isn’t often an industry seminar is brought back for more runs by popular demand, but that’s the case with the AMA’s Hot Topic In Search Marketing course.
This summer’s day-long seminars in Chicago, San Francisco, and New York were so amazingly successful that the AMA’s extending the course for three more cities:
- September 10, 2007 - Seattle
- September 28, 2007 - Boston
- November 2, 2007 – Chicago
I think the course worked so well for two reasons:
First, the AMA tapped top-notch presenters, who provided really excellent advice on state-of-the-art SEO and SEM.
Second, the AMA kept the seminars intentionally small, under 50 people.
Because of the class size and the tight focus of the whole day, the group bonded. Conversations and ideas threaded throughout the day, through the sessions and the breaks. Speakers referenced one another’s talks, synthesizing common ideas across the various methods of search marketing. And speakers offered on-the-fly real examples and critiques of attendees’ sites (we recommend you do this; we recommend you don’t do that; here’s why) . Very cool, very applied.
If you’re interested, do sign up early, as I bet these next three sessions will also fill quickly.
AMA’s Hot Topic In Search Marketing Agenda
8:30 - 9:00 a.m. Registration and Continental Breakfast
9:00 - 9:30 a.m. Seminar Goals and Introductions
9:30 - 10:00 a.m. Inside the Head of the Searcher, Stephan Spencer, Founder and President, Netconcepts
10:00 – 10:45 a.m. You Gotta Pay to Play – Winning at Pay-Per-Click Search, Alan Rimm-Kaufman, PhD, President, Rimm-Kaufman Group
10:45 – 11:00 a.m. Refreshment Break
11:00 a.m. – 11:45 a.m. Organic Search is All About Content — SEATTLE AND BOSTON – Christopher Alan, Search Engine Optimization Manager, Expedia.com — CHICAGO – Nicolas Chu, M.Sc., Director Website & Product Development, Expedia.com.au
11:45 a.m. – 12:30 p.m. — Organic Search Is All About the Links — Link Building Your Way to the Top of the Rankings — SEATTLE – Stephan Spencer, Founder and President, Netconcepts — BOSTON AND CHICAGO – Eric Ward, Founder, EricWard.com
12:30 – 1:30 p.m. Lunch
1:30 – 2:15 p.m. The Straight Scoop from Google — SEATTLE – Sahala Swenson, Software Engineer, Google.com — BOSTON — Andrey Stroilov, Software Engineer, Google.com — CHICAGO – Susan Moskwa, Webmaster Trends Analyst, Google.com
2:15 – 3:00 p.m. Search by the Numbers –SEATTLE – Paul O’Brien, Director of Marketing, Zvents — BOSTON AND CHICAGO – Mike Moran, Distinguished Engineer and Product Manager of OmniFind Enterprise Edition IBM Software Group
3:00 – 3:15 p.m. Refreshment Break
3:15 – 4:00 p.m. — Social Media Marketing – Leveraging Online Communities to Create Links and Buzz — Neil Patel, Chief Technology Officer, Advantage Consulting Services
4:00 – 4:45 p.m. Bringing It All Home — All
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