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Date Archive: July 2007

Click Fraud and Search Syndication Networks: What you don’t know can Hurt you!

Conversion rates differ by engine and by keyword, but also by match type and whether the search is coming from Google.com or Google’s syndicate partners.

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2007 YTD Search Engine Performance Report Card

As 2007 is now half over, it seems a good time to compare the performance of the Big Three search engines year-to-date.

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Interview: Mercado’s Kevin Lindsay On Product Data Optimization

Robust on-site search is an essential component of a successful retail website. Site search apps, however, depend on good SKU-level attribute data. Mercado’s Kevin Lindsay discusses data quality and “searchandising.”

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Easy Free Way To Remove Duplicate Contacts From Microsoft Outlook

You can clean up your Microsoft Outlook contact list using Excel, easily and at no cost.

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Web Secrets from 1925: Prioritizing for the Attention Economy

Rule #1 of the Attention Economy: if I want to communicate with you (or market to you) I need to capture your attention and earn the right to keep it. Putting first things first and leveraging prominence and prioritization can help your site win a few points in the competition for online attention.

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On Using Stronger Keywords To Subsidize Weaker Keywords

Our recent post over at Search Engine Land asks the question, “Does it ever make sense to use stronger keywords to subsidize weaker keywords? We suggest the answer is “Yes—when done correctly.”

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What Everybody Ought To Know About Paid Search Match Types

Broad match keeps getting broader. Examining logs reveals valuable insights.

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Scaling The Google PageRank Mountain

The May 8th Search Illustrated post over at SEL presents PageRank as a mighty mountain. While the visual metaphor is inexact, it does give a good sense of the non-linear nature of PageRank.

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Leigh Vosler: 22 Tips For Optimizing Comparison Shopping Engine Feeds

Leigh Vosler from Sierra Trading Post shares data feed marketing best practices.

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Tip: Automate Repetitive Web Marketing Tasks Via FireFox

As many web marketing programs are managed through web apps, a little browser hackery can go a long way towards increasing the efficiency of the web marketing team.

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News: Details of Microsoft’s New Analytics Tool Leaked

Microsoft’s new site analytics tool was mentioned at the Shop.org workshop, just a day before a few screenshots were released.

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Notes From Shop.org’s 2007 Online Merchandising Workshop

The Shop.org 2007 Online Merchandising Workshop just wrapped up a few hours ago, and it was a great show.

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Smallish Heap O’ Sundry Links

Some interesting links, no particular theme.

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Darden’s Phil Pfeifer Turns The Long Tail On Its Head

My beef is not so much about the Long Tail concept as it is with the name.

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Subscribe and Save beta at Amazon

As a marketer, wouldn’t you love to receive permission to charge your customer’s credit card for a new order once a month? Or at least every 2 months? Or three?
How much of your margin would you be willing to sacrifice for this frequency?

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Staples.com’s Robotic Warehouses

Robots run half of Staples.com’s Chambersburg, PA warehouse.

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June 2007 Paid Search Market Share: Google, Yahoo, Microsoft

Google continues to comprise three-fourths of our agency’s total monthly PPC spend. In June, Yahoo held steady, while Microsoft picked one point of share from Google.

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Efficient SEM Management

Getting the most out of your SEM requires proper management, but “proper” depends on the type of agency you’ve hired.

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Video: Social Networking in Plain English

The new Common Craft video on Social Networking will remind you that independent of any media or site, the real connections happen between people.

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800GotJunk: The Power Of Capped Pricing

While the 800Junk guys manhandled debris into their truck, I reflected that our paid search agency employs a similar pricing model.

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Feedburner PRO, Now Free

Feeburner PRO is now free. Thanks, Google.

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Test Your Social Media Marketing IQ

Test your knowledge of the marketing implications of social media on this 40 question test.

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Citizen Marketers, by Ben McConnell and Jackie Huba

McConnell and Huba discuss social media.

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Recent Comments

  • George Michie: Kevin, Marc, thanks for your comments. Help is coming, but not the solution. There are a number of instances when the CTR on the...
  • Marc Adelman: George, You have been an advocate of “the advanced control option” for years now. Depressing right YEARS! Eh…listen...
  • Kevin Hill: Is what they really need is a fourth match type. Here’s google’s help documentation on broad match: This is the default...
  • Kevin Micalizzi, Dimdim Web Conferencing: Jim (& George)- We still offer a free version of Dimdim. Just click Sign Up Now at the top of the...
  • Tomas: indeed, i can’t talk about it either… :)
  • Philip Price: Thank you for the RegHack, it worked for me, tho at first when i made the reg file with the information i copied from above i also...
  • George Michie: Sorry Jim, this post was written in 2007. Apparently some of those products are gone.
  • Jim: Hey, I checked two products like dimdim and cutepdf but none is free. What are you talking about free and open source?
  • George Michie: If they keep hearing the same message, and seeing evidence in the data to back it up, something will have to give. There is hope on...
  • Tomas: I’ve been having the same argument with Google for months now and in the end there does seem to be a feature in the algorithm that...
  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....
  • Mel66: I don’t think this is a bug. It’s been happening for years. It *is* impossible to manage, and I can’t help but wonder if...
  • George Michie: Thanks Matt, Sometimes humor serves a purpose.

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