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surfing I’ll be leading a panel on data feeds next month at Shop.org’s 2007 Online Merchandising Workshop.

The event is being held at Loews Coronado Bay Resort, July 18-20, 2007.

Avinash Kaushik is keynoting the show.

Other speakers will include Kevin Churchill of Patagonia, Patrick Colletta of PC Universe, Brook Ellingwood of REI, Lauren Freedman of the e-Tailing Group, Patti Freeman-Evans of Jupiter, John Lazarchic of PETCO, Sally McKenzie, Paul Miller of Sears, Brian Platter of Peet’s Coffee, Danielle Quatrochi of Nike, Sam Taylor of HP, Leigh Vosler of Sierra Trading, and Kathy Wahlbin of Mindshare Interactive.

Shop.org is even offering a surfing clinic. (Real, not web!)

It promises to be a great show — check it out.

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