| Title: | Buy This Book Today For Holiday ‘07 Web Success |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/06/07/avinash/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 7, 2007
- 3 comments
Dreaming of booming Holiday ‘07 web sales?
Buy this book today.
Avinash Kaushik guides you through web analytics step-by-step.
Work through his daily exercises.
Better: do the exercises as a small nimble group — a smart person from each of your web marketing, web merchandising, web creative, and web IT teams.
Then remember to tell your merchants stock extra inventory for the holiday peak — your site conversion will be scorching.
Web Analytics: An Hour a Day. ‘Nuff said.
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Forgot to mention 100% of book profits going to charity; so buy an extra copy to pass around your web team.
Thanks for the recommendation! I will take your advise and devour the book. Hopefully a non-tech person like myself can understand it well enough. But I’ll also buy a copy for everyone that works on my sites.
On a personal note, thanks so much for taking 20 minutes with me to explain some finer points of ppc management. I took your advice and partnered with a good firm. Hopefully in the coming years our ad spend will qualify to be one of your clients.
Alan –
Forgot to add that I met you at the IRC after your speaking engagement.