| Title: | The 7-Minute Website Checkup |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/06/06/the-7-minute-website-checkup/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 6, 2007
- 0 comments
Just a quick post to note that the June edition of my Effective Website column is now online at the Multichannel Merchant site.
This month’s column offers a “7-minute Website Checkup,” a fun diagnostic we developed for the “Medical Center” Sessions at last month’s ACCM. Of course, the 7-minute blitz can’t approach the value of a comprehensive third-party review, but it can help you brush up on usability and conversion basics before you embark on your next Web project.
The Checkup starts on your homepage and shuttles you to Checkout, providing quick benchmarks and tips along the way.
Topics covered oh-so-quickly include:
- How to make sure every landing page can serve as a mini-homepage (and why this matters).
- Signs that your Cart can tempt and reassure.
- And, especially important given the time constraints– Speed.
Here’s a link to the whole article .
If you like this post, consider subscribing to our RSS feed. You can also have new posts sent to you via email.
Related Posts
- Lo-Fi Prototyping in the March “Effective Website” Column A quick post to note our article on lo-fi prototyping for a more efficient web design process (March issue of Multichannel Merchant mag.)...
- DM Days NY: RKG on Paid Search, Website Conversion RKG is speaking on paid search and website conversion at the DM Days NY Conference, June 19-21. If you'll be there too, give us a...
- Did Holiday ‘07 Online Happen Early, Or Are We Yet To See A Last Minute Surge? If our Thanksgiving week numbers are any indication, it also appears that more and more consumers are skirting the brick-and-mortar crowds on Black Friday in...
- What does poor website usability cost you? Musings on a recent Surowiecki column about feature creeped products. While it would be somewhere between disingenuous and stupid to count every site abandon as...
No Comments Yet
Your comment will be first!
Your Comment