RKG Logo 434-978-4300

the heliocentric universeSure, we all understand the online world orbits Mountain View. But yesterday a certain ratio really drove home the magnitude of Googliocentrism.

Here’s the story. In October, I’ll be co-leading a very exciting brand new executive ed course at UVA’s Darden Business School with Professors Paul Farris and Phil Pfeifer on online marketing. (The course is still in planning mode; the announcement web page is not up yet.) A great honor — I’m really looking forward to it.

So, in early spring I drew up a list of special folks I believe offer unique and important perspectives on online marketing to bring in for this course. Real web luminaries.

Exactly 1 in 9 had a Google affiliation.

By design.

Fast forward six months:

This 1/9 ratio has leaped to 3 in 9. The additions: Avinash Kaushik took on a engagement as Google’s Web Evanglist in March (great for both sides!) and Google bought Feedburner this week (again, great for both sides!) Many congrats to Dick Costello and the whole Feedburner team.

And it isn’t inconceivable the ratio goes still higher by fall.

That the web’s premier organization is pulling in the nation’s premier people is to be expected, I guess. Pleased to see great folks joining a company which provides them maximum leverage to spread their good ideas webwide. No surprise, no problems, no concerns.

Still… anyone else having the feeling Google is sucking all the oxygen out of the room?

Technorati Tags: , , , , , , , , , , ,

If you like this post, consider subscribing to our RSS feed. You can also have new posts sent to you via email.


Related Posts

    No related posts.

Comments

  1. Michael VanDeMar, June 2, 2007:

    Finding it a bit hard to breathe myself. :)

  2. Rainer, June 7, 2007:

    Join the dark side and feel the power :)

Your Comment

Trackback

http://www.rimmkaufman.com/rkgblog/2007/06/02/googliocentrism/trackback/

Email Updates

Categories

Recent Comments

  • Cory Grassell: What are your thoughts on stats that suggest consumers are more apt to click on organic search results than PPC results? As a...
  • George Michie: Kevin, Marc, thanks for your comments. Help is coming, but not the solution. There are a number of instances when the CTR on the...
  • Marc Adelman: George, You have been an advocate of “the advanced control option” for years now. Depressing right YEARS! Eh…listen...
  • Kevin Hill: Is what they really need is a fourth match type. Here’s google’s help documentation on broad match: This is the default...
  • Kevin Micalizzi, Dimdim Web Conferencing: Jim (& George)- We still offer a free version of Dimdim. Just click Sign Up Now at the top of the...
  • Tomas: indeed, i can’t talk about it either… :)
  • Philip Price: Thank you for the RegHack, it worked for me, tho at first when i made the reg file with the information i copied from above i also...
  • George Michie: Sorry Jim, this post was written in 2007. Apparently some of those products are gone.
  • Jim: Hey, I checked two products like dimdim and cutepdf but none is free. What are you talking about free and open source?
  • George Michie: If they keep hearing the same message, and seeing evidence in the data to back it up, something will have to give. There is hope on...
  • Tomas: I’ve been having the same argument with Google for months now and in the end there does seem to be a feature in the algorithm that...
  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....
  • Mel66: I don’t think this is a bug. It’s been happening for years. It *is* impossible to manage, and I can’t help but wonder if...

Blog Stats

  • Posts: 948
  • Words: 451,089
  • Comments: 2,876

Administration