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Date Archive: June 2007

Four Friday Parodies

Four parodies heading into the weekend.

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Free Tool For Back-Of-The-Napkin PPC Projections

When you need fast back-of-the-napkin guestimates of sales for a given ad spend, the “Square Root Rule” can be a useful tool.

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Interview: Ken Seiff, DietTelevision

Ken Seiff, CEO of DietTelevision and former CEO of BlueFly, discusses online marketing, advertising, startup culture.

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Water Balloon Stunt + Digg Homepage = 33,000 visits in 24 hours

For fun, we wanted to see if we could get a page dugg for Father’s Day.

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YAPC::NA 2007

We’re pleased to sponsor YAPC North America, next week in Houston.

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Gossip: Y buys Myspace?

The Times Online reports rumors of Yahoo acquiring MySpace.

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Semel Out, Yang Up

Big changes at Yahoo.

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And One Social Bookmarking Site To Rule Them All

OnlyWire saves links to multiple bookmarking sites in one click.

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Facebook & MySpace

Is your company using facebook and myspace yet? If so, how? And with what results?

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Thoughts On The BeCamp UnConference

Went to BeCamp, my first un-conference this last weekend, and it was great. If “all the good stuff at a conference happens in the hallway”, an unconference is way to have nothing but “hallway”.

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Rant: Getting Your Resume Read, Or Why Office 2007 Is Not Your Friend

As with any marketing message, you win when you make life easier for your prospect.

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Video: RSS in Plain English

Got a friend or colleague who’s dragging their feet getting on the blog reading bandwagon? Do you know they’d love it if someone would just explain RSS in plain English? Then ask them to watch this video. It’s called… “RSS in Plain English.”

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31 Tips For Using Your Pay-Per-Click Management Effort Wisely

What should you or your agency spend time on? Spending time on the right projects and avoiding the opportunity costs associated with time wasting projects improves PPC performance.

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DM Days NY: RKG on Paid Search, Website Conversion

RKG is speaking on paid search and website conversion at the DM Days NY Conference, June 19-21. If you’ll be there too, give us a shout.

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AMA Hot Topic Search Marketing

I’ll be speaking at the AMA’s Hot Topic in Search in Chicago on June 22. While the event is sold out, the AMA will run additional days in the fall, so keep an eye on the AMA’s upcoming events page if you’re interested.

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Shop.org 2007 Online Merchandising Workshop

I’ll be moderating a panel on data feed marketing next month at Shop.org’s 2007 Online Merchandising Workshop.

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Just To Clarify…

Yahoo clarifies quality.

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PPC: Spending Your Time On What Matters

For direct marketers, PPC costs need to be in line with PPC revenue. That same logic should be applied to how your team allocates its time.

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Apple Fonts Are Target; Microsoft Fonts Are Walmart

Where does your brand fall on the practicality vs. style spectrum?

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Copy Link Text Firefox Plugin

Colt is a Firefox extension to copy a hyperlink’s text and URL simultaneously.

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Turn Off Google’s Personalized Web Search

You can turn Google’s personalized web search results off by adding &pws=0 to the URL of a search query.

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Increase Site Speed To Increase Site Conversion

Faster sites are perceived as more usable and enjoy higher conversion as a result.

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Google, Yahoo “Panama”, and Microsoft: Paid Search Market Share May 2007

We review May 2007 ad spend data for our agency. Google continues to dominate, with three fourths share. Google lost one point of share each to Yahoo and Microsoft. This small downward blip marks the first month in the last four in which Google did not gain share.

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Buy This Book Today For Holiday ‘07 Web Success

Want boomer Holiday ‘07 web results? Buy this book today.

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The 7-Minute Website Checkup

Can you evaluate the effectiveness of your website in a mere seven minutes? This exercise can’t approach the value of a comprehensive third-party review, but it can help you brush up on usability and conversion basics.

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  • George Michie: Kevin, Marc, thanks for your comments. Help is coming, but not the solution. There are a number of instances when the CTR on the...
  • Marc Adelman: George, You have been an advocate of “the advanced control option” for years now. Depressing right YEARS! Eh…listen...
  • Kevin Hill: Is what they really need is a fourth match type. Here’s google’s help documentation on broad match: This is the default...
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