Date Archive: June 2007

Four parodies heading into the weekend.

When you need fast back-of-the-napkin guestimates of sales for a given ad spend, the “Square Root Rule” can be a useful tool.

Ken Seiff, CEO of DietTelevision and former CEO of BlueFly, discusses online marketing, advertising, startup culture.

For fun, we wanted to see if we could get a page dugg for Father’s Day.

We’re pleased to sponsor YAPC North America, next week in Houston.

The Times Online reports rumors of Yahoo acquiring MySpace.

Big changes at Yahoo.

OnlyWire saves links to multiple bookmarking sites in one click.

Is your company using facebook and myspace yet? If so, how? And with what results?

Went to BeCamp, my first un-conference this last weekend, and it was great. If “all the good stuff at a conference happens in the hallway”, an unconference is way to have nothing but “hallway”.

As with any marketing message, you win when you make life easier for your prospect.

Got a friend or colleague who’s dragging their feet getting on the blog reading bandwagon? Do you know they’d love it if someone would just explain RSS in plain English? Then ask them to watch this video. It’s called… “RSS in Plain English.”

What should you or your agency spend time on? Spending time on the right projects and avoiding the opportunity costs associated with time wasting projects improves PPC performance.

RKG is speaking on paid search and website conversion at the DM Days NY Conference, June 19-21. If you’ll be there too, give us a shout.

I’ll be speaking at the AMA’s Hot Topic in Search in Chicago on June 22. While the event is sold out, the AMA will run additional days in the fall, so keep an eye on the AMA’s upcoming events page if you’re interested.

I’ll be moderating a panel on data feed marketing next month at Shop.org’s 2007 Online Merchandising Workshop.

Yahoo clarifies quality.

For direct marketers, PPC costs need to be in line with PPC revenue. That same logic should be applied to how your team allocates its time.

Where does your brand fall on the practicality vs. style spectrum?

Colt is a Firefox extension to copy a hyperlink’s text and URL simultaneously.

You can turn Google’s personalized web search results off by adding &pws=0 to the URL of a search query.

Faster sites are perceived as more usable and enjoy higher conversion as a result.

We review May 2007 ad spend data for our agency. Google continues to dominate, with three fourths share. Google lost one point of share each to Yahoo and Microsoft. This small downward blip marks the first month in the last four in which Google did not gain share.

Want boomer Holiday ‘07 web results? Buy this book today.

Can you evaluate the effectiveness of your website in a mere seven minutes? This exercise can’t approach the value of a comprehensive third-party review, but it can help you brush up on usability and conversion basics.