| Title: | Titles Matter |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/05/25/titles-matter/ |
| Printed: | October 7, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 25, 2007
- 0 comments
Last week I wrote a post on computing optimal ppc bids.
In an note following the post, I mentioned I put a little thought into choosing a traffic-friendly title, and I volunteered to report back in how the post did.
Well, whether the post succeeded due to content or due to title (the answer is likely “both”), the post did set a 30 day high for traffic, as well as gaining some nice inbound links.
(Aside: I still feel like I can’t see anything in the blogosphere anymore given the changes at Technorati. Grrrr! Need to look into other blog search options.)
Takeway for marketers: titles continue to matter a great deal.
* Good titles help pages (SEO).
* Good titles help blog posts (RSS).
* And good titles held products (CSEs).
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