| Title: | ACCM: Winning @ B2B Search, CDW |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/05/23/b2b-search/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 23, 2007
- 0 comments
I had the honor of presenting with Anne Vargo of CDW this morning at the ACCM show.
Here’s the session blurb:
WEDNESDAY, MAY 23
7:30am-8:30amCDW, a Fortune 400 technology marketer, faced the challenge of targeting business buyers via pay-per-click advertising. Come hear how CDW deployed large (200K+ keywords), targeted and efficient PPC campaigns across the engines. We’ll discuss PPC portfolio optimization, specific B-to-B considerations, brands and trademarks, order allocation, and important tracking subtleties.
Speaker: Alan Rimm-Kaufman, PHD
President, Rimm-Kaufman Group LLCSpeaker: Anne Vargo
E-Commerce Supervisor, CDW Corp.
Here are the slides:
Winning At B2B Search: CDW Shares Best Practices For PPC Success
A good crowd, even for 7:30a in the morning. Great Q&A from the audience, too.
Many thanks, Anne!
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