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search engine market share april 2007 google yahoo microsoft Following up on last month’s post on search engine share with April numbers:

During April 2007, over the aggregated combined PPC spend of our agency’s clients, Google seized yet more share from Yahoo, with Microsoft holding steady in distant third. This represents the second month in a row where Google gained and Yahoo lost.

As mentioned in prior posts on this subject, nearly all of our clients instruct us to run their paid search campaigns to achieve their economic goals. Our clients don’t establish a priori budget levels by engine. Our portfolio bidding platform optimizes ad budgets, buying the most effective clicks first. Thus, an increase in spend on an engine reflects an increase in click quality, such as improved conversion and sales per click, relative to the other engines.

Here are the same aggregated ad spend results aggregated year-to-date through April 2007 for the Big Three, tabularly:

Month Google Yahoo Microsoft
2007-01 73% 22% 5%
2007-02 70% 26% 5%
2007-03 72% 24% 4%
2007-04 76% 20% 4%

This chart represents our agency’s clients’ experience in aggregate. Your mileage may vary.

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  • Curtis: Great study George! Along the same lines, I’m trying to find a study about which search engines have the highest conversion ratios....
  • registry cleaner: Thank you. I found your division of total time spent on priorities very useful!thanks again
  • George Michie: Ophir, thank you for your marvelous comment. I agree with you. Brand building is an important element of marketing, and a very...
  • Ophir: Hi George, Interesting post, very intereting. I find myself struggling with this issue day in day out and I mostly agreee with your...
  • Kevin Hillstrom: Oh, you are on to something! I can promise you that.
  • George Michie: I am eager to see what you’re thinking on the topic, Kevin. Some of our early early data scratchings suggest that we may be...
  • Kevin Hillstrom: This will teach me to not schedule posts … I have a half-dozen similar posts coming in the next week!!
  • TAMMY LANGWORTHY: I WISH TO CANCEL MY FUN FAMILY REWARDS AS I DON’T USE IT VERY MUCH. THANK YOU TAMMY LANGWORTHY
  • George Michie: Thanks Dave, it is a hot topic for good reason. I’ve had some interesting conversations with Kevin Hillstrom about his...
  • Mark Ballard: I certainly don’t mean to discourage advertising with Yahoo at all as there’s plenty of value to be had there. Healthy...
  • Nathan L.: I have thought about advertising on Yahoo! for some time, but news like this makes me want to just stick with Google. Good useful...
  • Dave 2.0: George, thanks for the callout on the survey. I’m VERY interested in the topic.
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  • George Michie: David, I’m sure Shop.org will make the results available to participants. We’re talking about presenting them at the...
  • David: It’s not clear from the survey whether participants get a free copy of the results. Do you know?

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