| Title: | Head Terms, Tail Terms, and SEM Agency Compensation Models |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/20/head-terms-tail-terms-and-agency-compensation-models/ |
| Printed: | March 13, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 20, 2007
- 0 comments
Great post by Avinash Kaushik worth checking out on the role of head vs. tail terms in paid search.
You should bear these issues in mind when figuring out how to pay your SEM as well.
The incentive structures are very important.
See my earlier post on SEM Pricing Models.
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