| Title: | Searching For Hotels |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/19/searching-for-hotels/ |
| Printed: | January 5, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 19, 2007
- 0 comments
About a year ago, I had given up using search engines to find hotel information. The SERPS were so cluttered with resellers and affiliates that it was near impossible to find the actual hotel site — you need tricks like adding their area code to the search query.
Planning for my trip to Boston for NEMOA this week, I did I a Google search for royal sonesta cambridge and got a page of great results, with actual hotel right on top, followed by relevant reviews.
And the same search on Yahoo — royal sonesta cambridge — again, great relevant fast results.
It is neat to revisit a topic area after some time away and note quantum improvements in search relevance.
PS If you’re interested in catalog and mulitchannel marketing and you’re in Boston this Weds, Thursday, and Friday (March 21-23, 2007), check out the Nemoa Spring Conference. I’ll speaking on “Unmasking the Secrets of Multi-channel ROI” with Coy Clement of ClementDIRECT, Morlee Griswold of Patagonia, John Seebeck of Crate & Barrel, and Nancy Fischman from L.L. Bean Wednewday at 1:30. (And the location? Royal Sonesta, Cambridge, of course!)
If you like this post, consider subscribing to our RSS feed. You can also have new posts sent to you via email.
Possibly Similar Posts
- NEMOA Spring 2007 Conference
- NEMOA Spring 2008: A Whole New Ball Game
- 45 Web Marketing Ideas For Online Retailers (Video)
- RKG at the 2008 DMA B-to-B Conference
- MIT “Operations Research and the Internet” Talk 30 May 2008
Trackback
http://www.rimmkaufman.com/rkgblog/2007/03/19/searching-for-hotels/trackback/No Comments Yet
Your comment will be first!
Your Comment