Date Archive: March 2007
Twitter-sized Attention Spans
| Title: | Twitter-sized Attention Spans |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/30/twitter-sized-attention-spans/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 30, 2007
- 1 comment
Attention. Spans. Shortening.
read more...Commoditize your complements: Google, Double Click, Microsoft
| Title: | Commoditize your complements: Google, Double Click, Microsoft |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/30/commoditize-your-complements-google-double-click-microsoft/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 30, 2007
- 3 comments
Econ 301: Commoditize your complements.
read more...Great Info On Nexus, Sales Tax, Multichannel, Merge/Purge, Postal Rates, Gift Cards, and Data Security Law
| Title: | Great Info On Nexus, Sales Tax, Multichannel, Merge/Purge, Postal Rates, Gift Cards, and Data Security Law |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/29/nemoa-info/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 29, 2007
- 0 comments
NEMOA is freely sharing some great presentations from their Spring 2007 conference. Some real gems.
read more...What We’re Reading: Using Microsoft Outlook to Get Organized and Stay Organized, by Sally McGhee
| Title: | What We’re Reading: Using Microsoft Outlook to Get Organized and Stay Organized, by Sally McGhee |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/29/what-were-reading-using-microsoft-outlook-to-get-organized-and-stay-organized-by-sally-mcghee/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 29, 2007
- 0 comments
I’ve been enjoying Sally McGhee’s book on Outlook tips for managing email, tasks, and calendar intelligently.
read more...Near San Francisco? 8 Hours To Turbo-Charged Search Marketing
| Title: | Near San Francisco? 8 Hours To Turbo-Charged Search Marketing |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/29/near-san-francisco-8-hours-to-turbo-charged-search-marketing/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 29, 2007
- 0 comments
The good folks over at the American Marketing Association say they still have some seats for their “Hot Topic: Search Marketing” in San Francisco on April 20th, but that spots are filling up fast.
read more...Google Browser Sync, Web Analytics and Advanced Features
| Title: | Google Browser Sync, Web Analytics and Advanced Features |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/28/google-browser-synch-web-analytics-and-advanced-features/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 28, 2007
- 0 comments
Rebecca Lieb’s article on Google Browser Sync champions its potential for improving web measurement but bemoans the likelihood of its adoption.
read more...2006 RKG Study Finds “Search Funnel” Overrated
| Title: | 2006 RKG Study Finds “Search Funnel” Overrated |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/27/2006-rkg-study-finds-search-funnel-overrated/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 27, 2007
- 2 comments
We conducted a study in 2006 to determine if non-brand (and/or specific) searches were providing an “assist” for subsequent brand (and/or specific) searches. This is often called the “search funnel.” In agreement with recent Travelocity results, we found the “funnel assist effect” to be quite small.
read more...Search Tip: Brand vs. Non-Brand Results
| Title: | Search Tip: Brand vs. Non-Brand Results |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/27/search-tip-brand-vs-non-brand-results/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 27, 2007
- 3 comments
For many search advertisers, paid search ads on the retailer’s brand name (Brandname”, Brand Name”, BrandName.com”) generate 20% to 50% of their search-driven tracked sales. Most of these sales aren’t incremental.
read more...Libey: Catalog Reinvention Turns A New Page
| Title: | Libey: Catalog Reinvention Turns A New Page |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/27/libey-catalog-reinvention-turns-a-new-page/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 27, 2007
- 0 comments
Thoughts on Don Libey’s interesting 12/11/06 DM News column.
read more...Search Tip: PPC Order Audit
| Title: | Search Tip: PPC Order Audit |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/26/search-tip-ppc-order-audit/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 26, 2007
- 1 comment
Checking that PPC sales tie out across different tracking systems sounds rudimentary. In truth, it is. Nonetheless, a PPC order audit can be highly instructive, as there are so many places that tracking can awry.
read more...DontClick.It: Post-Click Nav Demo
| Title: | DontClick.It: Post-Click Nav Demo |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/25/dontclickit-post-click-nav-demo/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 25, 2007
- 1 comment
From Ilker Yoldas, a flash demo of post-click navigation.
read more...“Meails”: Email About ME
| Title: | “Meails”: Email About ME |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/25/meails-email-about-me/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 25, 2007
- 3 comments
“Meails”: self-important marketing spam emails which only care about the sender, not the recipient.
read more...“Power 150″ Top Marketing Blogs
| Title: | “Power 150″ Top Marketing Blogs |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/24/power-150-top-marketing-blogs/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 24, 2007
- 1 comment
Honored to make to the Power 150 List of top marketing blogs.
read more...Naming is Power 2: Being first vs. being big.
| Title: | Naming is Power 2: Being first vs. being big. |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/23/naming-is-power-being-first-vs-being-big/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 23, 2007
- 0 comments
Early movers get to shape conventions. If you show up late, it helps to be large.
read more...Google Gets It — Sort of
| Title: | Google Gets It — Sort of |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/22/google-gets-it-sort-of/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 22, 2007
- 1 comment
Google’s new Website Optimizer tool show that some of the folks at Google understand the importance of conversion rates. Their Broad Match algorithm shows that not everyone at Google gets it.
read more...Favorite NEMOA quote, Day #1
| Title: | Favorite NEMOA quote, Day #1 |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/22/favorite-nemoa-quote-day-1/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 22, 2007
- 3 comments
My favorite quote from the first day of the NEMOA show was from Kevin Hillstrom, formerly of Nordstrom.
read more...Lo-Fi Prototyping in the March “Effective Website” Column
| Title: | Lo-Fi Prototyping in the March “Effective Website” Column |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/21/lo-fi-prototyping-in-the-march-effective-website-column/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 21, 2007
- 2 comments
A quick post to note our article on lo-fi prototyping for a more efficient web design process (March issue of Multichannel Merchant mag.)
read more...Pay-Per-Action Adwords For Adsense Network
| Title: | Pay-Per-Action Adwords For Adsense Network |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/21/pay-per-action-adwords-for-adsense-network/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 21, 2007
- 1 comment
Google releases pay-per-action beta for content network.
read more...Microsoft’s Strider Search Ranger
| Title: | Microsoft’s Strider Search Ranger |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/20/microsofts-strider-search-ranger/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 20, 2007
- 0 comments
Microsoft has released Strider Search Ranger, which helps content advertisers determine the IPs of the “publishers” snarfing up their ad budgets.
read more...Head Terms, Tail Terms, and SEM Agency Compensation Models
| Title: | Head Terms, Tail Terms, and SEM Agency Compensation Models |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/20/head-terms-tail-terms-and-agency-compensation-models/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 20, 2007
- 0 comments
Great post by Avinash Kaushik on the role of head vs. tail terms in paid search.
read more...The Google Phone / Airbus A380 Superjumbo / Naomi Campbell Connection
| Title: | The Google Phone / Airbus A380 Superjumbo / Naomi Campbell Connection |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/19/the-google-phone-airbus-a380-superjumbo-naomi-campbell-connection/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 19, 2007
- 0 comments
Last week’s experiment of mashing up blog post headline from breaking news stories flops. As always, solid content wins, tricks lose.
read more...Searching For Hotels
| Title: | Searching For Hotels |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/19/searching-for-hotels/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 19, 2007
- 0 comments
It is neat to revisit a topic area after some time away and note quantum improvements in search relevance.
read more...Barry Schwartz on The Long Tail, the Google Filter , Design Defaults and Choice
| Title: | Barry Schwartz on The Long Tail, the Google Filter , Design Defaults and Choice |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/16/barry-schwartz-on-the-long-tail-the-google-filter-design-defaults-and-choice/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 16, 2007
- 0 comments
Read the Boxes and Arrows interview with Barry Schwartz.
read more...Alberto Gonzales’ Secret: Viacom, Angelina Jolie, and YouTube
| Title: | Alberto Gonzales’ Secret: Viacom, Angelina Jolie, and YouTube |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/15/alberto-gonzales-secret-viacom-angelina-jolie-and-youtube/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 15, 2007
- 2 comments
The inside scoop on Alberto Gonzales, the Viacom / YouTube lawsuit, and Angelina Jolie.
read more...Google Promises To Forget
| Title: | Google Promises To Forget |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/15/google-promises-to-forget/ |
| Printed: | July 4, 2009 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 15, 2007
- 0 comments
Google overhaul its privacy policies, will dump user-specific search data more than 18 months stale.
read more...