- February 14, 2007
- 0 comments
The DMA invited me to reprise a talk I gave at their annual conference. The online seminar’s called Guerilla Tactics for Website Effectiveness and it’s aimed at increasing website usability and conversion. The seminar will occur Tuesday February 20, at 1 PM EST. For full details, visit the DMA’s site.
Here’s the blurb:
Do you get full value from each visit to your website? You can increase your sales per session through Do-It-Yourself tactics for smart interaction design, site analytics, and usability testing. You’ll see how benchmarks and focus groups can be misleading, and what you should pay attention to instead. You’ll learn how to recognize “customer intent,” the scent your users-and-your website leave at every turn. You’ll gain tactics for design, testing, and measurement to match the leanest budget and help train your in-house conversion team.
Learning Points:
- How to use lo-fi prototyping to debug new features-before costly development begins
- How to format content to attract shoppers and natural search spiders
- Conducting meaningful usability tests in 1 day, with 5 people, your office, and a video camera
Hope you tune in!
If you like this post, consider subscribing to our RSS feed. You can also have new posts sent to you via email.
Similar Posts
- EComXpo Talks, and Free University Passes ($50)
- DM Days NY: RKG on Paid Search, Website Conversion
- Lo-Fi Prototyping in the March “Effective Website” Column
- Improving Web Site Conversion
- DMA Annual in San Fran: Effective Websites, Effective PPC
Trackback
http://www.rimmkaufman.com/rkgblog/2007/02/14/larry-becker-effective-websites-seminar-dma-february-20/trackback/No Comments Yet
Your comment will be first!
Your Comment